I just got off the phone with a merchant from the Greek Ilford represenative Damkalidis in Athens.
I asked her about HP5+ in 120 and the final price she gave me for a large quantity is 3.37 euros. She was shocked to learn that I can get it from Germany (Phobatec) for 2.29.
They also don't stock any "unpopular" items such as the new Ilford products (Warmtone developer, selenium, etc) and PanF+ in 120.
She told me that the market for BW in Greece, three large companies, is very specific about the products they ask for and she dares not make a large order that might not sell.
So, it comes down to:
- Items are overpriced
- Stock is very limited in quantity and variation
- All other requests are made with "special orders"
- Conservatively restricted to old major customers and not interested in new ones or expending their market
- One can get materials in an emergency but only if they don't ask for much
In the end, it doesn't make sense to buy from a store like Damkalidis.
If I am going to order, instead of buying from the present stock, I am still restricted to large orders and from another E.U. merchant.
For Damkalidis and Ilford then, the market remains as such in Greece as since I don't buy from locals, I am not part of the greek film market.
Considering then that such stores have cornered their niche in very specific customers, maybe a couple commercial and school customers, in the end it looks like a business plan of strict survival with a short future. After all, even if those customers don't go digital, they could well be like me and order cheaper from abroad. After all, they are not the customer who will walk in the store, buy a handful of film, a couple bottles of chemicals and a pack of paper. Yet, they are the market of the local store. What products they display on their shelves are those that they are selling. For slow bulk orders, one can order online and has no need of the local store.
So it seems that the future will lie with direct orders from the manufacturer or a low priced middleman and analog products will disappear from the local photo store.
That means that:
a) the film market will become invisible
b) it will not grow but steadily shrink
c) film will not be available for purchase when needed, such as when traveling to another locality
d) prices will rise even more
e) to be able to shoot film you will need to make large orders which will take time, will need a lot of money beforehand and have to be stored and kept well
f) amateurs and students will have a very hard time justifying the use of film
g) if you run out of materials while on a job, you are screwed. Very bad for professionals
h) film photographers will be even more isolated and estranged
i) manufacturers will also be distanced from their markets
j) the irony of not having a computer and an internet connection will make it impossible to be an analog photographer
k) hard time traveling with lots of film which will be at least twice X-Rayed
...do I forget anything?