Steve, I like the work you do with the two magazines, and I know this is unsolicited advice, but you would attract less ill will on the internet, if you wouldn't start a new item every time you want to announce something about _View Camera_ magazine.
Imagine how people would react if Bob Salomon would open a new item in four different forums every time Linhof, Rodenstock, Gepe, Kaiser, Giottos, etc. had a new product. People would get really annoyed, and he would be banned. Sure he bugs people sometimes, but he provides information about the products he represents when it's asked for, he starts very few new items himself, and despite the fact that his occasional stubborness can rub some people the wrong way, he attracts good will.
J&C is a registered user of this forum, and they only open new items to announce product recalls, service delays, and such. Otherwise, they just respond to questions about their films. David Carper from Ilford does the same, and there's a fellow active on photo.net from Kinesis belt systems, who is absolutely scrupulous about not being overly aggressive in pushing his products. Henry Posner, service manager from B&H, is another excellent commercial internet citizen who watches forums and answers questions about B&H service and things he personally knows about (lighting and Bronica cameras mostly), but he doesn't open new items to tell people what the latest deals are at B&H.
Look at Ailsa McWhinnie. We know she's editor of _B&W Photography_ (UK), but few of her posts are about the magazine, and she's attracted readers just by posting interesting things about photography and even participating in the postcard exchange. Many APUG participants have bought Les McLean's book, because he's a helpful, generous, friendly and interesting guy--not because he's flacking his book at every turn.
Most people here and on other forums are sympathetic to _View Camera_ and _Camera Arts_ and are interested in what you're up to, but aggressive promotion in internet forums is a turn-off, and whether you realize it or not, what you're doing looks like aggressive promotion. If there were one item called, "What's new at _View Camera_ Magazine," and you posted once a month about the VC conference, forums, new features, in the same item, I don't think people would object. By opening a new item for every little thing (and the hot "debate" about "lenses" was a *very* little thing--which I can say because I posted in that thread), you make readers think that every post you make has some hidden commercial motive.
Put out a good magazine, be generous with your knowledge by participating in the forums, and subscribers will follow.