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Leica should introduce their own line of 35mm film

guangong said:
Zingo! What a great idea. Leica could use a guy like you in their marketing department. To make it even more unique, the film should only be available at Leica Boutique stores.
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Of course only at Leica boutiques. Anything else would be gauche.
 
Huss said:
Of course only at Leica boutiques. Anything else would be gauche.
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And non-exclusive. And if you went down to a Leica Store, they would only have one roll to look at, and you would have to put your name on a waiting list. And maybe you would get your roll in a couple of months, or not. And then they would issue a special edition where the film cassette would be titanium and covered in an exotic leather. And...

You just gotta love Leica.
 
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Restricting supply of the genuine Leica film improves the quality of the user’s output. Instead of dancing around willy nilly taking as many pictures as possible while hoping there is a decent one in the bunch, the true Leica shooter will contemplate each and every shot. Judging the scene on a scale of Bresson to Capa the worthiness of the image. Knowing how important it is to get it right, since the next roll of Leicaclassic 400 will not be delivered until the following spring.
 

With film prices today, everyone has become a Leica shooter.
 
Huss said:
Does Walmart sell Leica film?
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That depends on what Leica is going to use for their film.

If they rebrand Xtra400, then yes. Technically, they do.

But you won't get the red dot or the black tape to cover it, so you'll be better off buying direct from Leica. Only the best will do, of course.
 

Unless it says Leica on the box, it is not Leica film. There is a rigorous quality control check with included documentation. Sort of like those stickers on your tighty whities, except fancier.
 
Here you go, Leica Film from 1932.

 

Yes and it should come in a yellow box with "KODAK" in red letters.
 
Sirius Glass said:
Yes and it should come in a yellow box with "KODAK" in red letters.
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Strange, that doesn’t spell Leica. It needs to spell Leica so the markup can be appropriate. People need to know they are acquiring (Leica owners do not do something so crass as buying -they acquire) a quality product. If you can get it at Walmart, it is of low perceived quality. Kodak is sold at Walmart.
 
I must confess that in the late 1960s for a while I used Leicanol developer. In a white box with script spelling Leicanol similar to that on top of cameras. That was before the Red Dot.
Leica really messed up...no RedDot on their watches. For $12,000.00 you would assume a Red Dot at the very least. Leica has been running full page ads in Wall Street Journal weekend magazine for their watches. Unfortunately, not charging enough...looked cheap opposite a page featuring a $60,000 watch.
 
guangong said:
no RedDot on their watches. For $12,000.00 you would assume a Red Dot at the very least. Leica has been running full page ads in Wall Street Journal weekend magazine for their watches.
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Huh? Leica makes watches? I thought you were joking until I saw this:
Leica Watches L1 & L2

I must be Chief Ignoramus around here.
 
If at the present time the manufacturers of film cannot make enough colour 35mm film for the current market, a niche branded and almost certainly overpriced film for an individual company has about a cat in hells chance of happening!
 
But Leica once was close at it...

 
Huss said:
Of course they have the red dot.
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Advertisement in WSJ did not show side view. But what good is a red dot if not clearly visible on watch face?
Thanks for info. Company is beyond burlesque.
 
BMbikerider said:
If at the present time the manufacturers of film cannot make enough colour 35mm film for the current market, a niche branded and almost certainly overpriced film for an individual company has about a cat in hells chance of happening!
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Leica cannot make enough MPs but they have managed to release a new M6. Everything is possible in the world of Leica.
 
Huss said:
Leica cannot make enough MPs but they have managed to release a new M6. Everything is possible in the world of Leica.
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They have no control over the likes of Kodak and Fuji who seem to be having a competition to see who can provide the worlds worst customer service. At the present there is nothing in it.
 
Leica has a lot of experience rebranding Minoltas and Panasonics, so why not bring that expertise and experience to film. Sounds like a plan.
 
BMbikerider said:
They have no control over the likes of Kodak and Fuji who seem to be having a competition to see who can provide the worlds worst customer service. At the present there is nothing in it.
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I thought Leica took the trophy with the M9 sensor replacements? You're telling me Kodak and Fuji are back in the mix?
 
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