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Leica 100 commercial

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Nicely done. But don't particularly want one.
 
I've had a Zeiss Contax 11 for 62 years, and never had any desire for a Leica.
 
Crap, that's good... That's really, really good.

I never seek to place myself above amazement. Rather, I seek to be amazed. The fact that it's about Leica is, for me, tangential.

It's style and impact vaguely reminds me of Robin Williams reprising his recitation of Whitman from Dead Poets Society in the iPad Air advertisement.

Ken
 
A total BS ad. Take about taking credit for "air". The conceit is dripping from this ad. In actual fact the prototype of the first Leica was made in 1914 and didn't go into production until 1924/5 so really they are celebrating their 90th birthday.
 
Eric Rose said:
A total BS ad... The conceit is dripping from this ad.
Click to expand...

I'm curious. If you haven't already seen it, did you click through and watch the earlier Leica advertisement Alma?

What do you think of that one?

Ken
 
In general, I think it's nicely done. I like the interpretations/depictions of the classic photographs.

But they do heap a lot of credit onto themselves that isn't terribly much deserved.
 
Not only were many of the recreated photographs not taken with a Leica, many were not taken with any 35mm camera.

Did Leica take the camera "out of the studio"? Didn't George Eastman do that earlier? Others?

It's a beautifully produced little film. Just a bit of hyperbole, perhaps ...
 
Nice film, but the sales pitch is soo cringe inducing
 
Was "Alma" supposed to be about Robert Capa?
Didn't he use a Contax and Nikon when he died and a Contax for D-day? Perhaps his Leica died with Taro who was given Capa's Leica in 1937.
That's the thing about people and cameras like a Leica Monochrome claiming to be reincarnated. They always made themselves out to be the aristocracy of the past; never the poor slobs who live and die in obscurity.
Advertising, Bah Humbug!
 
Actually Drew, it was basketball.
 
I suspect the primary intent was a larger celebration of still photography itself through the presentation of iconic images, with the hope that the viewer might then associate the Leica brand with that bigger picture and thus possibly be motivated to purchase one.

I really don't think they were trying to rewrite history by claiming that Joe Rosenthal photographed those Marines using a Leica camera. Or that Dorothea Lange photographed Florence Thompson with a Leica. Or...

I think it's supposed to be a bit more subtle than that.

Ken
 
The subtext of the message is that Leica is trying to take credit for all photographic images that have become iconic whether they were produced by a photographer using a Leica or not. Their message is that the photographers were all inspired by the introduction of the first and subsequent Leica's whether they use them or not. Like I said originally, BS.
 
More that the photographers were all inspired by their introduction to the magnificence that photography in general could produce, as epitomized by the depicted iconic images, and of which magnificence Leica was certainly over the decades a contributor. So consider purchasing a Leica camera so that perhaps you too "may contribute a verse."

While Rosenthal and Lange may not have used a Leica, they could have. Mathew Brady had no such option. I suspect that Leica knows we know that. And if we are investing in such an expensive instrument as a Leica camera and don't know that, well then caveat emptor.

Ken
 
In view of the previous advertisement "Alma" pretending that the Leica III died with Capa, one wonders if Leica ad men themselves know that Brady did not use a Leica.
Truthiness is not the same as the truth. It is a perversion of the truth.
 
Sheesh, never mind all this camera stuff, what on earth is going on at 1:13 to 1:15 of the ad pointed to in the original post??? That looks a bit more like propaganda than creative license.

J
 
What's going on there won a pulitzer.
 
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