Heh, that was meant to be a joke, but still it makes you wonder how other companies manage to offer a reasonably priced product, while Kodak Alaris fails spectacularly. And IMHO, it's not just the bulk rolls. You'd expect that 135 bw film by Kodak would be priced competitively and cheaper than their competitors, given their huge production capacity. Instead of that, we're seeing their film prices rising steadily and lately even becoming more expensive than their direct competitors (Ilford) in some cases. Of course, they are free to charge whatever they want in order to stay afloat, but at some point loyal customers may consider other products. I personally find it much more likely to buy a bulk roll of HP5+ than continue using 400TX.
As Sal has indicated, huge production capacity is only a cost saver if there is huge demand.
But to reiterate my earlier point, production costs are far from the only issue.
It wouldn't surprise me if distribution costs exceed production costs, when it comes to 35mm film. And Kodak Alaris and Harman Technologies are to some extent at the mercy of their distribution network.
As evidence for that, I point you to the numerous posts from our UK friends here on APUG. It is often cheaper for them to buy their Ilford film (manufactured in the UK) from the USA and pay the costs involved in shipping it back to the UK, including the costs of importation.
That isn't because there is some mysterious effect on the production cost of film destined for the USA. It is because the distribution deal that the USA importer and distributor worked out is so markedly favourable.
If someone wants lower bulk film and other film prices from Kodak Alaris, just get 10,000 or so of your closest photographer friends together and try to work a deal on a distribution agreement and a huge bulk order buy.