Today I am more pleased than ever that I have recently embraced wet plate collodion for making my own glass plate negatives.
That said...
I’ve met scores of people from the “Born Digital” demographic (20~30 YO) who have discovered film technology image making and they are a lusty, passionate bunch who think film is just the cats meow. While the Old Timers (that’s you and me) lament the loss of Film’s Golden Age, these avid young photographers see a new universe exploding with possibilities. Two groups with vastly different experiences both looking at the same environment and coming to very different conclusions.
Ultimately, I believe the Young Film Revivalists will determine the health of the industry going forward, and I do believe that although we will never see a second Golden Age, there will be renewed demand for silver-based technology sufficient to keep several of the manufacturers afloat.
Also, it appears to me that the Olde Industry Giants like Kodak (and maybe we should put Fuji in the same boat) are the ones who are struggling to come to terms with the contraction, while Ilford - a company that isn’t as diversified in its pursuits as Kodak or Fuji - appears to be well-positioned to do well in the long term. I also find it noteworthy that there are several smaller companies like Ferrania, Bergger and even JCH that have ambitions plans to add their voice to the industry.
I’ve seen this happen in other industries: a giant in the business struggles to cope with a severe contraction in the consumption of a product they once sold by the billion, while smaller, new companies step in with new products and discover that they can sustain their business model just fine in context of a smaller market.
Now if you’ll excuse me, I have some glass plates to clean before I can pour collodion.....