There's another issue raising it's head which could have a more positive effect on Kodak's film division. There's now growing debate about the future of 3D cinema and whether it'll survive.
Regardless of the debate on 3D, it is already too late, cinemas are going digital and the pace of converting is increasing.
For example the three biggest cinema chains in the USA are all going digital and depending on who you believe will be almost fully digital by the end of 2012. Most large chains now have agreements with Sony, Barco etc to supply projectors for any new openings. A good example of this was back in September 2010 when Vue Cinemas here in the UK and across Europe announced that they had reached a deal with Sony to install Sony CineAlta 4K digital projectors across its entire network of 600+ cinemas.
If 3D film production ended today, cinemas will still continue to go digital. When it comes to duplication and distribution, production companies and cinemas prefer the lower cost options. Thats one of the reasons why the majority of films that are edited on a computer are then mastered again to film at 2K and not 4K.
That is the problem facing the EK motion picture side, customers use it as they have to, not necessarily because they really want to. Digital is changing that, look what has happened to 16mm usage, and the same is now starting to happen to 35mm.
The continued trend to digital in cinema is also evident from the actions of the makers of movie cameras, when was the last time Panavision or Arri released a new film camera, I am pretty certain there have not been any in the last three years. They have released lots of new digital products though.
I honestly can't think of anything which is going to realistically come up which will stop and reverse this trend in cinema, and before someone mentions it, digital cinema in China is taking off too...
The next few years will be very interesting for industry observers, and possibly sad for many film users.