Kodak Reintroduces Ektachrome.

[abruzzi]

I doubt Kodak, who has a full production line for manufacturing and packaging film is anything like Ferrania who were rebooting a process from scratch and had lots of hurdles like their building being shut down for repairs and everything else. Its certainly possible that Kodak underestimated demand and there may be some scarcity, but it seems to me more likely that stock will be generally available at this point.

 

[Adrian Bacon]

I just got my wholesale pricing from my Kodak distributor, based on what I was quoted, BH has pretty aggressively low pricing. I can order it, but don't have an ETA for when it will actually arrive.

 

[trendland]

I doubt Kodak, who has a full production line for manufacturing and packaging film is anything like Ferrania who were rebooting a process from scratch and had lots of hurdles like their building being shut down for repairs and everything else. Its certainly possible that Kodak underestimated demand and there may be some scarcity, but it seems to me more likely that stock will be generally available at this point.

Sure scratching Ektachromese we will never see! But from production scales Kodak have done till today I would not be so sure if I were you....nevertheless in 6month this will be no issue any more.

with regards

 

[Nzoomed]

if kodak are having to keep up with demand it can only be a good thing, remember many people are needing to stock up so the inrush will be huge, then settle down.
Some may just be trying it for the curosity and not necessarily keep shooting, but good news to see high sales.

 

[benjiboy]

Should be available at Ag Photographic anytime now.
https://mail.google.com/mail/ca/u/0/#search/ag+photographic/FMfcgxvzKkvdMpJcTZvjXXfSrscfkwhV

 

[trendland]

if kodak are having to keep up with demand it can only be a good thing, remember many people are needing to stock up so the inrush will be huge, then settle down.
Some may just be trying it for the curosity and not necessarily keep shooting, but good news to see high sales.

That's exactly the issue we will regard for the next weeks. You stated it quite right. So there is a question remaining for the longer run?
People who buy Ektachrome today just out of curiosity will be the potential new buyers for the long term. But we may imagine it will be just a small minority from them who proced to shot.
That is also the problem with many revival "wafes" we notice today : within the beginning such wafe is real high later it is a very little wafe remaining after 2 years the complete revival is missing and you may wait for a next revival.
But how important is the demand on Ektachrome in 1 year? This will be the base of surviving for complete E6 niche !
Is it too smal Kodak louse an economic base and possible discontinue E6 complete.
So the future is just with a very smal part coming from us - the main effect will come from new buyers
who buy out of curiosity and may proceed with E6!
So today most new films are on demand from new people.
Next main demand is from people who "hamster" and freeze Ektachrome. A speculation on higher pricing after one year is a addition motor for this.
So photographers who wanted Ektachrome back and want to proceed with possible additional formats
"hang" on the decision from others.
So it becomes a circle - photographers who shot "just for fun" during holidays E6 in an addition to their
consumer c41 films changed to digital and started the end of photograpical film in mass production.
Today same type of "most amatheuric" photographers have the oportunity to decide on the full future of E6 films from their own workflow.
So a good strategy is to tell them : You might be a smart hipster if you decide to buy this or that special
New Film out of curiosity or from reasons of own "imagebuilding" [smatest hipster on the block while shooting Ektachrome] but if you want to become a real professional proceed with that Film.
And there is a real truth : Shooting E6 is indeed not so easy at all!!!!!!!!!!
with regards

 

[kb3lms]

I pre-ordered a few rolls on the FPP introductory deal but have not received them as of yet. However, they did say mid-October.

 

[johnsb2]

Got my order of 5 rolls in from Freestyle today.

 

[Wallendo]

Although I am excited about shooting Ektachrome again, B&H has had so many good deals on Velvia and Provia in the last 9 months that I'm not sure when I can actually get around to shooting Ektachrome. I went to the B&H site a few days ago and Ektachrome was on back-order, but they had recently expired Velvia for $6.99 a roll and I couldn't help but order 5 rolls.

I shoot mostly B&W and only shoot 5-10 rolls of E-6 a year. I am set for several years - maybe I need to go on an exotic tropical vacation so I can shoot more E-6.

 

[trendland]

Although I am excited about shooting Ektachrome again, B&H has had so many good deals on Velvia and Provia in the last 9 months that I'm not sure when I can actually get around to shooting Ektachrome. I went to the B&H site a few days ago and Ektachrome was on back-order, but they had recently expired Velvia for $6.99 a roll and I couldn't help but order 5 rolls.

I shoot mostly B&W and only shoot 5-10 rolls of E-6 a year. I am set for several years - maybe I need to go on an exotic tropical vacation so I can shoot more E-6.

I remember nice priced Fuji Provia100 on B&H a time ago. Concerning that pricing of New Ektachrome you are quite right Wallendo.
But (not to forget) short run of expiration is allways the cheper method (if the Films still are ok).

with regards

PS : Sure it will last a longer while before B&H may offer Ektachrome with short expiration dates ...

 

[Meyer Trioplan]

if kodak are having to keep up with demand it can only be a good thing, remember many people are needing to stock up so the inrush will be huge, then settle down.
Some may just be trying it for the curosity and not necessarily keep shooting, but good news to see high sales.

There is a down side, as it seems Kodak's timing on its last two film introductions has been frustratingly missing the mark a bit.

When I heard of the first places to pre-order, I scurried off to the Find Lab site, and ordered a couple of rolls, since they advertised expected shipping October 5th.

Then that date moved back a bit, and then they updated last week to say that all the first batch they received were being sent out that day. I got no shipment confirmation and nothing showed up in the mail.

Soooo, apparently I wasn't in the first set, and now they're saying early November. The result is a bit of frustration.

Meanwhile, the intended first subject for this film, fall foliage, is quite likely to vanish before I ever get my hands on this film. So it will sit through the winter as I await Spring, and I'd gather many others in chillier northern climes won't be ordering a whole lot of it until Spring. I'd presume most places have a waiting list for it to pre-order, so I doubt I'll source any before the cold kicks in.

P3200 had a similar timing, showing up just after daylight savings time took effect, and while I did use most of it, my chances to do low light photography were much fewer and farther between given the longer days.

 

[warden]

There is a down side, as it seems Kodak's timing on its last two film introductions has been frustratingly missing the mark a bit.

When I heard of the first places to pre-order, I scurried off to the Find Lab site, and ordered a couple of rolls, since they advertised expected shipping October 5th.

Then that date moved back a bit, and then they updated last week to say that all the first batch they received were being sent out that day. I got no shipment confirmation and nothing showed up in the mail.

Soooo, apparently I wasn't in the first set, and now they're saying early November. The result is a bit of frustration.

Meanwhile, the intended first subject for this film, fall foliage, is quite likely to vanish before I ever get my hands on this film. So it will sit through the winter as I await Spring, and I'd gather many others in chillier northern climes won't be ordering a whole lot of it until Spring. I'd presume most places have a waiting list for it to pre-order, so I doubt I'll source any before the cold kicks in.

P3200 had a similar timing, showing up just after daylight savings time took effect, and while I did use most of it, my chances to do low light photography were much fewer and farther between given the longer days.

The P3200 timing issue would have never occurred to me, and I've been using it steadily all summer. It gets dark every day after all.

But I hear you about fall colors. I hope the deliveries happen soon, and until then I'll plow through my backlog of Provia.

 

[trendland]

There is a down side, as it seems Kodak's timing on its last two film introductions has been frustratingly missing the mark a bit.

When I heard of the first places to pre-order, I scurried off to the Find Lab site, and ordered a couple of rolls, since they advertised expected shipping October 5th.

Then that date moved back a bit, and then they updated last week to say that all the first batch they received were being sent out that day. I got no shipment confirmation and nothing showed up in the mail.

Soooo, apparently I wasn't in the first set, and now they're saying early November. The result is a bit of frustration.

Meanwhile, the intended first subject for this film, fall foliage, is quite likely to vanish before I ever get my hands on this film. So it will sit through the winter as I await Spring, and I'd gather many others in chillier northern climes won't be ordering a whole lot of it until Spring. I'd presume most places have a waiting list for it to pre-order, so I doubt I'll source any before the cold kicks in.

P3200 had a similar timing, showing up just after daylight savings time took effect, and while I did use most of it, my chances to do low light photography were much fewer and farther between given the longer days.

Yes that is not so good - isn't it? But it is in concern of massive demand of Ektachrome (much more Kodak itself was able to belive on before). So Kodak can't fit the demand and shippment in the estimated area of first anouncements. But that should be solved within the next weeks.
with regards

 

[BrianShaw]

Has Kodak marketing department become ~that~ inept?

 

[trendland]

Has Kodak marketing department become ~that~ inept?

Inept should mean they've done their job not in the best way? Possible the much higher demand is a result of best marketing. But to me it should be more : The nice pricing in combination with a question of many photographers : How long is Fuji willing to produce E6. Could it mean I am not suported with Velvia50 Velvia100 Provia100 next year? And if Kodak Ektachrome revival would have come to a fiasko
(we know see - it is just the opposite of a fiasko) then there might would have come the chance to buy Ektachrome for min. next 3 years (with later condition of short expiration dates) because of worst sellings.
So in boths scenarios Ektachrome coming back would have meant to have an E6 for min. 3 years.
Who knows what about Fuji?

with regards

 

[BrianShaw]

“Best marketing “... forgive me, but that’s delusional.

All the rest... just a deflection.

 

[Poisson Du Jour]

Still dragging on...
Meanwhile, any reason why the OP vanished after posting this thread?

 

[MattKing]

Has Kodak marketing department become ~that~ inept?

Eastman Kodak doesn't have a marketing department for still film.
Kodak Alaris' marketing department is a tiny remnant of what once existed amongst Eastman Kodak and all of its international subsidiaries.

 

[cmacd123]

Then that date moved back a bit, and then they updated last week to say that all the first batch they received were being sent out that day. I got no shipment confirmation and nothing showed up in the mail.

Soooo, apparently I wasn't in the first set, and now they're saying early November. The result is a bit of frustration.

Meanwhile, the intended first subject for this film, fall foliage, is quite likely to vanish before I ever get my hands on this film. So it will sit through the winter as I await Spring, and I'd gather many others in chillier northern climes won't be ordering a whole lot of it until Spring. I'd presume most places have a waiting list for it to pre-order, so I doubt I'll source any before the cold kicks in.

yes, same here, I normally place an order with B&H come fall. I added a couple of rolls of E100. (I have lerned to not actually place any order to B&H until it shows all in stock as they charge Canadian Orders immediately, but will not ship until they have ALL the items in stock) I got an email that it was in stock. but by the time I went to teh site, it was listed as "More on the way - 7-14 days" it is now showing as back-ordered no date available. Almost all the leaves are off MY maple tree, so a drive in the country to shoot slides is not in the cards at this late date.

I may get my Ferrania Chrome first at this rate.....

 

[BrianShaw]

Eastman Kodak doesn't have a marketing department for still film.
Kodak Alaris' marketing department is a tiny remnant of what once existed amongst Eastman Kodak and all of its international subsidiaries.

Well that explains it...

 

[cmacd123]

meantime the photo-tro page had an Amazon ad for
Kodak
Vintage EKTACHROME Film Logo T-Shirt

(clicked on it and it does not ship to Canada)

 

[Meyer Trioplan]

Inept should mean they've done their job not in the best way? Possible the much higher demand is a result of best marketing.

"Best Marketing" would extend to go beyond customer interest and would involve customer satisfaction. And that would involve having enough of the product on hand to get it into the customers' hands, get them using it, get them excited about it, and get the repeat business quickly.

Making an exciting announcement, and then having interested customers come forth, pay in advance as soon as soon as outlets for that product are announced, then having those same customers get irritated as they watch the first pass of distribution passes them by as the topical matter they intended to use the product on grows scarcer with each passing day, increasing the likelihood that the product will arrive too late for the use for which the customer had eagerly intended, and relegating it to sit for months, until it can be optimally used again, this slowing the pace of repeat orders, is not what I'd consider "Best Marketing."

The one thing Kodak may have going for them is the uncertainty with Fuji's future in the world of E6 Time will tell.

The P3200 timing issue would have never occurred to me, and I've been using it steadily all summer. It gets dark every day after all.

But I hear you about fall colors. I hope the deliveries happen soon, and until then I'll plow through my backlog of Provia.

When I get in from my work day, I have family concerns to tend to into the evening, so my commute and lunch hours are generally the windows of opportunity. I get that this nuance is more of a thing for me than it is for most people, and many if not most likely found the warmer weather made it easier to get outside after dark and take photos, where I tended to avail more on the expanded hours of darkness in the winter months to do low light shooting. I did at least discover that P3200 is a great "rainy downpour" film and my Pentax Zoom 90WR was a trooper in the summer deluges.

By end of week, I'll likely consign the camera I'd been saving for my first roll of new Ektachrome to use my last roll of Precisa CT instead.

 

[trendland]

"Best Marketing" would extend to go beyond customer interest and would involve customer satisfaction. And that would involve having enough of the product on hand to get it into the customers' hands, get them using it, get them excited about it, and get the repeat business quickly.

Making an exciting announcement, and then having interested customers come forth, pay in advance as soon as soon as outlets for that product are announced, then having those same customers get irritated as they watch the first pass of distribution passes them by as the topical matter they intended to use the product on grows scarcer with each passing day, increasing the likelihood that the product will arrive too late for the use for which the customer had eagerly intended, and relegating it to sit for months, until it can be optimally used again, this slowing the pace of repeat orders, is not what I'd consider "Best Marketing."

The one thing Kodak may have going for them is the uncertainty with Fuji's future in the world of E6 Time will tell.



When I get in from my work day, I have family concerns to tend to into the evening, so my commute and lunch hours are generally the windows of opportunity. I get that this nuance is more of a thing for me than it is for most people, and many if not most likely found the warmer weather made it easier to get outside after dark and take photos, where I tended to avail more on the expanded hours of darkness in the winter months to do low light shooting. I did at least discover that P3200 is a great "rainy downpour" film and my Pentax Zoom 90WR was a trooper in the summer deluges.

By end of week, I'll likely consign the camera I'd been saving for my first roll of new Ektachrome to use my last roll of Precisa CT instead.

Aha - yes now I understand your problem. It is more worste indeed. You'll had to pay in advance and from that you have to wait more and more? Correct ?
with regards

 

[Meyer Trioplan]

Pretty much - good marketing involves Promotion and Price, which Kodak seemed to hit, but the Product and Place aspects that are also needed are missing when the product isn't getting to the desired place when it's wanted.

And even with me having spent money to sit in a queue, it's not quite like I can readily go buy the product anywhere else without getting in the "line" of a backorder queue.

 

[BrianShaw]

Aha - yes now I understand your problem. It is more worste indeed. You'll had to pay in advance and from that you have to wait more and more? Correct ?
with regards

It’s not Meyer’s problem, it’s THE problem. There are likely many who simply won’t bother because the hype isn’t being fulfilled. I, for one, did not put money out for a promise of an eventual product delivery and I’ve almost entirely lost interest. Slides don’t have much utility except as nostalgia... so my current attitude is, “why bother”.

Are you having good success and enjoyment with your cache of New Ektachrome?