Yes, but that one time 25% raise in beer over the decade plus, goes to show a real need on the brewers needs, vs. the ridiculous, double digit rises in Kodak products in a long, annual habit of Kodaks profit taking, at the cost of those who have used their products loyally for decades, plus new users of film cameras.
What good is Kodak's growing facilities and additional shifts, if they are wholly dependent on large annual raises, that are no resulting in lowered cost to the end users?
Ilford should be supported instead, if they can get down further, with their lower priced but high quality films.
Bulk Ilford films 70mm and 135 should be the point of their spear to recruit their newest users and Kodak refugees, with lower prices.
Ilford HP5 Plus seemingly overnight jumped from about $150 U.S. to about $240 overnight, for 50 feet, a huge leap for an important product I and other 70mm film users can no afford easily.
Ilford needs to lower that price point so those of us using their 70mm film can more often use this special format.
Ilford should also offer FP4 plus or Pan-F and Delta 100 in 70mm bulk rolls to it's loyal users, if for nothing else to promote their choices of films, using 70mm as a lost leader.
If nothing else, Ilford could offer discounted 70mm in individual, black paper/plastic rolls, no backing, of 12 - 15 feet, ready to feed into various cassettes or backs.
70mm film users in most cases, are shooting multiple formats in all their films, especially when they are priced out of Kodak products.
IMO.