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Kodak price cut on 120 film

When I see price drops on Kodak sheet films I will become their customer again.
 
I've had the same email from FPP. And one from a UK based retailer offering discounts on Kodak 120 colour film at least.

AnalogueWonderland in the UK is selling Gold at £7/roll (5 rolls), and Lomo 800 at £9.33/roll (3 rolls). I haven't seen those prices for a long time (for Gold never, because it was introduced at £8/roll)