Alan Edward Klein
Member
Seeing the writing on the wall of the future of film but pointing to a generation old contract and forcing the supplier to stick to it is a bad way to protect the future of that business. It's not 2008 anymore. The world of photography has had a massive shift. Almost as big as the shift from film to digital. Give the customers what they want, not what cooperate made a deal with. Imagine if Coke comes out and says 'We can't see Vanilla Coke anymore because only McDonalds has the distribution for Vanilla and there's nothing we can do about it.' A strong company always finds a way to satisfy their customer base. Pointing to Alaris is a lame excuse.
How about Eastman starts their own line of film? Eastman Original.
Maybe Alaris's new owners should buy Eastman's film division, or the whole company. After all, the new Alaris owners are in Los Angeles, where Hollywood is located, and producers buy movie films from Eastman directly. If I were the new owner, I would want to control Kodak film manufacturing, not just distribution. You can do more creative things if you make the film as well as distribute it.