The expectation are really quite different given a distinction between a private and public corporation. With a private one, you just have cumulative overhead and sales; whatever is left over
is profit, and as long as its reasonably positive, it's a viable model. When something is publicly held,
you need a big BS coefficient in order to attract more investors, and if their often unrealistic expectations aren't routinely met, you've got a big problem. In the present condition, Kodak won't
attract the latter. If they could supply film at a simple per-proft sustainable basis, the overall demand is probably still significant for a few niche suppliers. And they still have a sizable market for
color RA4 paper. But making color products does involve a lot of complicated infrastructure and
supply-chain issues, and all it takes is one weak link to break the chain!