- Joined
- Nov 15, 2010
- Messages
- 148
- Format
- 35mm RF
It's not about the printers, it's about the ink and paper
I get that, but to sell ink you need an installed base of your printers.
They've never made enough headway in that market to sell that much ink.
Worse, when your chief selling point is "cheaper ink," that means you're giving up some of the margin the other guys use to recover their loss on the printers.






