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polaromar

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Interesting turn of events - Gold 200 and Ultramax 400 are now listed on the EK website, complete with the new EK style packaging, in both 35mm and 120 (for Gold):


I wonder if we will start seeing the rest of the lineup be migrated to EK's control? There are no other Kodak consumer stocks still in Alaris' hands, though all of the professional films are still Alaris only as of today. Or maybe there's a deal for EK to gain control of the consumer stock?

Either way - this can only be good for us, IMO.
 

Pioneer

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Thanks. I'll have to check with CVS here in town and see if they are carrying any of this. So far all I have been able to find locally is Fuji 400.
 

GeorgK

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What is the logic behind color-coding Gold 200 (magenta) and Ultramax 400 (blue), but using red stripes both on Kodacolor 100 and 200?
(Please don't say "To distinguish Kodacolor line from Gold line and Ultramax line".)
 

thinkbrown

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What is the logic behind color-coding Gold 200 (magenta) and Ultramax 400 (blue), but using red stripes both on Kodacolor 100 and 200?
(Please don't say "To distinguish Kodacolor line from Gold line and Ultramax line".)

I'd assume it's to provide some continuity to their existing packaging where gold has a magenta box and Ultramax has cyan packaging.
 

brbo

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What is the logic behind color-coding Gold 200 (magenta) and Ultramax 400 (blue), but using red stripes both on Kodacolor 100 and 200?

If you ever bought Gold or Ultramax before, the colour-coding should be pretty obvious.

The real surprise is that EK kept the Gold and Ultramax name. They just took away the most fun part of this introduction and turned "look, two new films" into "look, two same old boring films". Obviously, EK thinks every little act of stability will be highly appreciated by the people experiencing the current USA timeline.
 
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