GraemeMitchell
Member
Graeme, Kodak went into the digital field and failed miserably. There is a big difference between expertise in chemistry and optics vs. experience in electronics and software (just watch a bunch of software engineers goof around with photo chemistry in the b&w forum here), and Kodak completely and utterly failed in this transition. PE has already elaborated somewhere in this thread on the difficulties Kodak encountered in the software field.
I actually thought the argument against my thought would be the cost in the raw talent in the people to overlook it, since to be done well it'd have to be a balance of tech (the scan and then asset management), in film and chem (easy), and in what's on trend. That last part is the trick I'd figure, keeping it relevant w/ the look.
But I figured maybe today it'd be easier to get a good automated scanner to make more of a color and black and white neg - especially if you knew you were scanning only your emulsions. Something you need a person w/ some skill to run, but still fast and something buffer than your average machine scan from the local mart. There are pro labs that have worked in that direction. Millers is one I think, no? To me it'd a matter of vision and execution then, not the actual resources in tech + hardware. But, I admit that I could be deep left field on this stuff - I've never run a lab - but I use them.
Anyway, it's crazy what a $300 point and shoot can do but how poor scans generally look from film $20000 machines...and yes, I guess that's mostly software, but I thought by now this stuff isn't black magic...getting it so highlights don't clip. Anyway, I just sold a nikon 9000 film scanner for a great deal more than they ever retailed for, Imacons cost %25 more used now than they did 4 years ago, and somehow that tells me there's a need out there for something to do w/ this stuff and people are spending money.
So, back to the idea of the problem that film is really good at an incredible end product, but that chain to the end product broke and a lot of people have almost no idea anymore how good it is. To do it well, as most know here, it has to be controlled from start to finish.
I'd set up free overnight shipping (if shoe retailers can do it, then it can be done w/ a roll of film), have a c-41 dip and dunk line running, have two black and white lines running, one w/ xtol for something clean w/ your tmax, one w/ dektol or something gritty for the Helmut Newton look w/ your tri-x, a cross processing machine. Set up the scanners. Upload and/or print within 48hrs.
Probably not anything scalable to a size that a company of this size would be interested in. But just ideas.
Doesn't Ilford do this in the UK w/ BW?