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It is possible to have a successful business that serves a declining market. Although the analogy with Kodak may be imperfect, I am reminded of a company called Germanium Power Devices. They have been around for decades, even though germanium-based semiconductors were a small declining market. Interestingly, that company did diversify into other (carefully selected) products rather than tie their fortunes exclusively to germanium products, and this may be part of how they stayed in business for so long.

