Of course given the hatred for Kodak at APUG...
Digital technology changes everything, including the way they market their products and services. Their new business strategy requires them to reassess their marketing tactics as well, and adapt them to changing market conditions and evolving customer behavior.
Kodak is committed to a digitally oriented growth strategy focused on helping people better use meaningful images and information in their life and work.
I think Kodak is implying a digital GROWTH strategy. If indeed they're giving up on their cash cow, which brings in half of their revenue, they'd be dumber than a bucket of rocks.
They can't grow with film, but they can still make money with it. Talk about a mature market...
- Thomas
I wouldn't touch a non-Canon or Nikon digital camera body with a 10 foot pole too. When will photographers learn that it's not only the camera body which determines a camera company's success, but also the lenses they offer? Even if a company produces a super CCD or CMOS sensor which can record up to 15 fps at 30 megapixels at insanely high ISOs, the camera will be worthless without a wide range of quality lenses to make it work.
I'll continue to support Kodak in their film department, but digital? Sorry, Canon (and Nikon, once the D3 comes down in price) has my support.
Well, it's hard to be positive about a company that:
1. Seemingly don't communicate with their market
- Thomas
They do, the press release is on Kodak's website for all to read, I repeated part of verbatim to see what the response would be or if anyone would spot it because I don't think half the people responding to this thread even bothered to read it to compare it to the article, they're too busy chanting "KODAK HATERS", the NYSE also only published part of it.
I actually hear through the grapevine, it's all the animosity towards them in general.Why not here? Probably all of the animosity over digital.
Thomas;
They do communicate. In fact, Kodak's web site is one of the most complete for all of their products than any other film manufacturer.
As far as relating to customers, the new sheet film now has no UV absorber. So, they do pay attention.
They also are a sponsor over on Photo Net. Why not here? Probably all of the animosity over digital.
BTW, AFAIK Kodak did not make the bodies for their high end full frame digital cameras, they were made for them by Nikon and Canon IIRC. And, their LF sensors are still being used by the manufacturers of large digital backs. The newest digital technology is the pan screen or pan sensor which just about eliminates aliasing while allowing higher speeds with lower noise.
PE
I actually hear through the grapevine, it's all the animosity towards them in general.
Regards, Art.
They actually lurk here. Probably right now even.Perhaps Art you could speak through the grapevine back to them
They actually lurk here. Probably right now even.
Regards, Art.
If I told ya, I'd have to kill ya.So who do you work for then Art !
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?
We use cookies and similar technologies for the following purposes:
Do you accept cookies and these technologies?