I think it's possible that this is actually *good* for film. Film is a well-defined product with a brand name that a company can crank out and sell. Right away. No need to reinvest in research etc.
This is not in the least bit true. Film is actually the exact opposite of this. Film is a trade secret, the knowledge is in the proper chemicals, in the proper concentrations, deposited at the correct rates on the correct base, with all the tricks that have been worked out over the last hundred years.
If you want an example of this, look at the Impossible Project: they've been trying to reverse engineer Polaroid 600 film for years now. They've had partial success, but it's an uphill battle, their product is still marginal (ahem, "experimental"

), and they've only survived by pairing up with Urban Outfitters to market it to hipsters. Admittedly, Polaroid film is probably the single most complex film available, but it's still a problem.
Not to mention, people either buy good quality film or cheap film. You can try to compete with Fuji's Reala, Acros, and slide line, which are incredible 100 speed films, and Kodak's Ektar, Tri-X, TMAX, and Portra lines, but you will have to somehow best modern products put out by companies putting serious research into this. Portra 400 and 160 are brand new. Ektar is brand new. Acros is at most a decade old. The other way is you can compete with the Lucky, Shanghai, and Fomapans of the world. Not exactly a high-margin business.
I guess the numbers are too small to have made a difference anyway, but still, it just aggravates me the number of people who have left Kodak products behind over the years, sometimes out of spite, and flocked to shit materials with reclaimed branding.
Personally, I think Kodak is mostly hanging on because of motion picture film sales at this point. Yes, they are way down from peak, but that doesn't mean they aren't making a profit and more importantly, moving (and processing) a lot of film. That's where the improvements for the New Portra films came from - backported from the Vision 500T movie film. While there are a lot of analog photographers out there, we probably don't compete with the guys who don't even hesitate to load up a couple thousand feet of film and blow through it in an afternoon, then copy their movie a thousand times to mail it to theaters all over the nation.
I really don't see people buying cheap film in a significant enough way to dent Kodak, really. People who would buy Foma, Shanghai, or Lucky because it's super cheap probably wouldn't have bought top-of-the-line film anyway, or at least wouldn't have shot as much. You can't establish some imaginary baseline and claim massive losses from your made-up number (though the RIAA/MPAA try).