Petzi said:
Pocket cameras for 110 film were available long before disc film was introduced. They could have improved the film and achieved a similar goal. But I guess they just wanted to reinvent the wheel so they could make more money from camera and lab equipment sales, and perhaps licenses.
Well, yeah!
The introduction of a new film format was one of the business models used by E.K. and it worked very well (the 126 and 110 formats paved the way for validation of this method of marketing). It helped spur new sales of film, cameras and lab equipment. What may not be realized about the production of the disc camera was the level of design, planning, and integration of division resources to produce this camera.
The initial disc cameras made by Eastman were very good. The lens production was quite a break through then, since it was made of plastic, held to very tight tolerances and was highly corrected.
Another one of the appeals of the disc format was that photo finishing was less expensive. Pre-splicing of film wasn't required, film wasn't cut into strips reducing the possibility of the film becoming lost, printing full rolls became faster and more efficient. Reprints were easier to handle and a unique id was encoded with each disk making the filn easier to track while in lab. One has to recall that during this period photofinishing was done primarily in large operations involving thousands of rolls of film everyday. Remeber Fotomat?
If the film technology of today was available then there might be the possibility the format might still exist today. What killed the disc format was the introduction of less expensive and more user user friendly 35 mm SLR and automatic P&S 35 mm cameras. The quality of 35 mm had a broader appeal to a more affluent consumer base in subsequent years.
The Kodak CEO at the time was Walter Fallon after he left the company the company went downhill, IMO.