On the other side we have millions of rolls of "hand rolled" Eastman Kodak coated film that must be a magnitude more expensive to finish that those rolls available to Alaris. And yet they can compete with Alaris in recent years. I wonder what caused this market to open up for them. EK lowering their prices for non-Alaris customers or Alaris raising prices?
I am reminded of the LAST time that Much Motion Picture stock was diverted to the still market, BUT the business cases were different them
In the 1970s, Much TV production was filmed on Motion Picture film, think Star Trek, Hill street Blues, MASH and so on. that combined with Acuall Movie production created a Lot of "short ends", Repack rolls loaded into a camera na dremoved unshot, and production overruns, (where a production would buy 50 rolls and wrap up with 5 rolls left.)
So small Movie labs saw this as an oportunity, and started offering cheep or free 35mm Cassettes of Eastman Colour film, with a warning that Only the movie labs could process it because of the rem-jet. some even used names like "Lab 47" as the 100T eastman colour at the time was 5347. 5293 and (that eras) 5294 ware 320T and 400T ISO which cemented the look of shows like Hill Street Blues, and also was a great speed for available light shooting. {the 5294 number is now resused for the current Ektachome 100D)
the labs would do a one light contact print on Movie print stock and mount the result as as slides. (and some of the print stock in those days was not designed to resist fading as theater prints were generally destroyed after 6 months)
then as now, the lower contrast of Movie stock did not make for great paper prints when directly printed. the practice gradually faded away, except for Movie profesionals wanting to see what a location would look like on film. with Digital capture, the supply of short ends also dried up.
the new wave seems to be using film bought as fresh from Kodak, and also digital prints can adjust the contrast of the movie stock to create "normal looking prints. Even a contact print on 5383 will no longer fade.
the motivation these days may be a combination of wanting to do things different, and also easier logistics. if you take Flic as an example they can repack Vision 3 with a very small crew.