Instax is likely swallowing vast amounts of available coating/ finishing capacity -
Well Lachlan, not really if we are looking precisely at it:
1. Coating: The boom in instax demand has been really huge - permanent growth since 2004 !! For 19 years. That is really exceptionell in economic history.
Nevertheless if I look at the current market - even calculating future growth - it is very unlikely that it is so huge that it is surpassing the max. coating capacity. The coating machines of Fujifilm, Kodak, Ilford, Foma, Inovisproject (daughter of Polaroid producing the CN film base) are so big that max. production capacity in shift-operation is many times the current market volume.
Therefore I have severe doubts that Fujifilm has currently a bottleneck in
coating capacity.
2. Finishing: The finishing of instax films is indeed running at full capacity in 3-shift (24/7 operation) for quite some time now. Fujifilm has indeed reached a limit here and will invest further in significantly increased capacities (target: 20% more).
But:
Finishing/confectioning for instax is completely different to finishing 135, 120 and sheets. Completely different technology, completely different, seperated, unique lines. You cannot finish instax film on a 135 or 120 line.
Best regards,
Henning