Yep, it’s a good thing. When there’s no longer a demand we all know what happens. That’s why I’m wondering if this is a passing trend, or if we’ll eventually find a balance.
The increase in demand started at least as far back as 2016, so it's been ongoing for 7 years now. The concern, however, is that the new film photographers lose interest when they can't get hold of colour film. From what I'm told, each individual doesn't shoot much but there are a heck of a lot of such individuals. I know some myself. And the twenty-somethings that I know shooting film aren't looking for B&W. They're curious as to the results I get with my mostly B&W film use...but they're shooting colour. They don't much mind the brand, and would probably happily buy the new Lomography 92 film, for example.
Regarding fumbling....I am reminded that we all possess different skills. I cannot tie knots. At all. The scouts gave me my knot badge on the 7th attempt out of sympathy. I tend to wear slip on shoes because I can't reliably tie laces. Just not a skill I have. But I've never had issues loading any film and cannot fathom why people do. Been handling 120 since I was four years old. But...we all have different skills. I am aware that loading roll films is something many, perhaps the majority, find difficult. Ditto threading manual 8mm projectors and reel to reel tapes. Ergo the almost never ending quest to make photography for the masses as simple as possible. From the first Kodak film cameras through the box cameras to the various different formats, automatic motorised loading and APS.
Bottom line is that if we want to see Kodak film on the shelves in another 10 years time, we need to buy some now. And if we have any hopes of Fuji resuming production, probably buy the occasional roll of the Koda-Fuji too. Or buy their ACROS II and slide film.
@foc You are probably aware of a similar meme regarding consumption of recorded music that started doing the rounds years ago. I may just share that, as I have a considerable following on Zuckerberg's site and it could end up shared a bit.