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Hello Daniel,
which is confirmed by the bjp article posted above and also here in a German article quoting a Kodak rep saying Kodak intends to continue production of film and photopaper:
http://www.n-tv.de/wirtschaft/Kodak-versucht-es-wieder-analog-article5457701.html
+1.
People can make a difference, consumers can make a difference, we all film shooters can make a difference and change things.
Not only shooting film on a regular basis by ourselves, but also spread the word being active to get others interested in the joy of shooting film.
Film has so much to offer.
If you show it to others interested in photography, especially younger photographers (at least that is my experience) and explain the possibilities and strengths of the medium and what makes it unique, you will have success (again my experiences; I've got many people into shooting film during the last years).
Imagine, if each film shooter convince at least two or three others to shoot film.
Then photo film will be on the safe(r) side.
But of course it is not only our mission. It is definitely the duty of all companies which earn their income by selling film, photochemicals, photopaper and development services.
It is the duty not only of film manufacturers, but especially the duty of specialised distributors like Freestyle, Maco, Fotoimpex etc., and the duty of professional labs.
They must stop their inactivity and start marketing for film.
They want to sell film, therefore they have to convince consumers to buy film.
Best regards,
Henning
BJP just reprints/repeats press releases. It's Kodak reps' job to make soothing noises to customers. The "duty" and "mission" stuff is a bit fanciful.