Fuji actually states "we will continue to make film forever"
Kodak stated "we will continue to make film while the market sustains"
Also, fuji discontinued thee movie film line and came out with new boxes on their line that they are keeping and able to do so without the movie film line.
Kodak has 2 years on their movie film line, both lines are produced by the same company which is not KA, when the movie line can't profit anymore, kodak with it's massive machine won't sustain on just still film, it will crash unless something huge happens like mentioned earlier with a sell off to another smaller manufacturer.
So most likely Fuji will be around more than 2 years...
So I think many know all if this and think as I do.
If and when kodak fails before Fuji, Fuji will pick up the slack and do ok for a while if they can fix their own distribution issues.
He hasnt said it in awhile, and I'd like a question to him to re-emphasize it, but yes, the CEO of Fujifilm has been quoted several times saying that as long as a single photographer is using film, Fujifilm will make film.
THAT is commitment.
Of course, Fujifilm is *STILL* selling $3000 film cameras (among others). You can buy the Klasse 35mm film cameras along with the two GF' medium format film cameras. Those are clear, tangible ways that Fujifilm is standing behind film.
Also, Fujifilm is two years away from their dropping of motion picture film. That they keep rolling color film (as judged by expiry dates) is a very good sign that Fujifilm can sustain color film, even without a movie industry to help them.


