KA's claims of wanting to be innovative are contradicted by their claim that "no improvements are necessary" (to the existing film portfolio)
Yep.
When they talk about innovation, they aren't talking about film.
For color films, we are at the end of history. Maybe the current formulations survive, maybe they don't. But I don't see any chance that any company makes the decision to invest in the research to come up with something new and innovative from here.
Personally, I suppose I can live with that. Portra and Ektar do what I need them to do. I'll continue to build up my freezer stock while I can (the next few years?) and go from there.
Makes me think about the Seinfeld "spongeworthy" episode. I suppose the day is coming when I'll be deciding if a particular shoot is "filmworthy".
And honestly, this whole situation makes me wonder what the hell I was thinking when I re-engaged with film last year. Alas. The answer, if there is one, is that shooting film is so much more engaging for me, and the results are so much more satisfying. There is just so much more to think about and plan and understand. Even if I stopped shooting film tomorrow, this past year has really made me better...knocking the rust off of 20 and 30 year old skills.
The one tangible thing I've started doing is to shoot film for at least one scene for each client. It puts a lot of pressure on me, since inevitably the client is going to think "hmmm....this must be something special" for the film shots. My purpose is partly selfish (I just enjoy it more) and partly evangelical (I want people to know that film still exists and is still being used), but mostly artistic: I like the result better.
Who knows if that is accomplishing anything, but I enjoy it.