Promoting as in "we're selling the most expensive film on the planet"?
And best!
Promoting as in "we're selling the most expensive film on the planet"?
I think the main problem won't be film availability as much as the labs to process them. Labs are shutting down every year and its getting smaller and smaller. Sure you can develop B&W and E-6 at home, but not everyone can do that. My options for developing have come down to mailing it out now, as no local options to send out anymore are there. As motion picture labs shut down as well, movies using film will get smaller too.
And best!
Color is very subjective and for the life of me, I cannot enjoy Portra film at all. It is far too yellow (I think). Whatever it is, I've shot maybe 5 rolls of Kodak color film in the past 3 years and many hundreds of rolls of Fuji 400H, 160NS, and Reala (sadly now gone). In short, I think that Kodak is a player in the color negative market but hardly the "best".
I have the appreciation you have not understood marketing,
Do they do any marketing that isn't free?![]()
Promoting as in "we're selling the most expensive film on the planet"?
You get what you pay for. In the long run, the best cost less. JMHO
Also realize part of its our Arizona light conditions...I strongly disagree. Portra 400 is a remarkable, terrific film in my view. Its ability to retain highlights is amazing. I've used hundreds of rolls of Portra 400 over the past several years and am thankful for it. It's what virtually all of my work is made with.

It's ironic that Kodak discontinued slide film just when they had reached the peak of their own E6 quality with E100G. But they had to decide which arm to amputate to cut overhead. Now their color neg film selection is simply the best ever, anywhere. So I hope that is enough to keep momentum going awhile. But common folk more and more share images digitally from the get go, and don't even bother with prints, and really aren't very concerned about quality either. George Eastman must be rolling over in his grave.
Also realize part of its our Arizona light conditions...![]()
Also realize part of its our Arizona light conditions...![]()
"My work is done, why wait?"
That was his note.
PE
"My work is done, why wait?"
That was his note.
PE
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