Kodak Alaris Promoting Film

[RattyMouse]

In a recent article titled, "The Future of Film", the following was quoted: "Kodak Alaris actively promotes film photography on social media and at trade shows."

Has anyone seen Kodak Alaris actively promoting film using social media? If yes, can you describe where so that I can follow this?

Thank you very much.

Here is the original article.

http://www.rochestercitynewspaper.com/rochester/the-future-of-film/Content?oid=2495566

 

[Francesco_from_Rome]

I follow them on facebook, they post relatively often about films. It's usually a nice read.

 

[RattyMouse]

I follow them on facebook, they post relatively often about films. It's usually a nice read.

Funny, I forgot about Facebook. That's a type of social media that I have never had any interest in and so spend absolutely no time on at all. None in the past 6 years I've lived in China. Facebook is blocked here in China but to me, that's not a problem since I never use the site.

I rarely ever think of Facebook so didnt even consider this as a way Kodak could market film.

Regardless, I'm glad that they are doing this.

 

[Francesco_from_Rome]

As of today, the description of the "Kodak Professional" page on Facebook is the following:

"KODAK PROFESSIONAL, part of Kodak Alaris' Personalized Imaging, consists of Paper & Output Systems, offering photo specialty retailers, professional and wholesale labs, and photographers the broadest portfolio of high quality media and workflow solutions; and Film Capture, offering consumers and professionals an award-winning range of still-camera film products."

There is roughly one post a day, usually about film or photographers using film.

Francesco

 

[gone]

Odd that they would only do facebook. You would think they would have some other things going for advertising. Maybe the film market being as small as it is (although apparently pretty healthy), and Kodak's budget being what it is, that's going to be it for a while.

You know, just one TV advertisement on something like ESPN would reach a LOT of people, and probably shock a lot of people. It would be good to tell the world that film is still being made and Kodak is still alive. At some point, you have to let people know you're still around and working hard. Most "normals" that I talk to think film and Kodak are long gone. Their first question is always, always "but where do you buy it?"

 

[wildbill]

Facebook IS social media. I mean, if you don't use facebook, you don't have social media presense.
They could do more.

 

[RattyMouse]

As of today, the description of the "Kodak Professional" page on Facebook is the following:

"KODAK PROFESSIONAL, part of Kodak Alaris' Personalized Imaging, consists of Paper & Output Systems, offering photo specialty retailers, professional and wholesale labs, and photographers the broadest portfolio of high quality media and workflow solutions; and Film Capture, offering consumers and professionals an award-winning range of still-camera film products."

There is roughly one post a day, usually about film or photographers using film.

Francesco

Wow...one post a day. Almost makes me want to see such posts. That's a lot more than I would have expected.

 

[RattyMouse]

It would be good to tell the world that film is still being made and Kodak is still alive. At some point, you have to let people know you're still around and working hard. Most "normals" that I talk to think film and Kodak are long gone. Their first question is always, always "but where do you buy it?"

Yeah, right now Kodak is synonymous with failure/bankruptcy. A good marketing campaign would let people know that film actually still exists.

 

[pentaxuser]

Yeah, right now Kodak is synonymous with failure/bankruptcy. A good marketing campaign would let people know that film actually still exists.

I don't use Facebook either but maybe nearly everyone does and that's its main marketing campaign. Already non-internet connected people are the new 21st century's illiterate and ignorant.I fear that those not on Facebook will join them.

pentaxuser

 

[Hatchetman]

Do they do any marketing that isn't free?

 

[benjiboy]

Facebook doesn't cost them anything and doesn't reach the target audience, they need to be prepared to have an advertising budget, and a professional advertising agency to promote film products if they are serious about promoting film.

 

[mnemosyne]

Funny, I forgot about Facebook. That's a type of social media that I have never had any interest in and so spend absolutely no time on at all. None in the past 6 years I've lived in China. Facebook is blocked here in China but to me, that's not a problem since I never use the site.

I rarely ever think of Facebook so didnt even consider this as a way Kodak could market film.

Regardless, I'm glad that they are doing this.

What type of social media other then FB to promote film did you think about?
As mentioned, the "Kodak Professional" site on FB is actually quite good, it is among the few things I follow on FB.
I am not a big fan of social media and do not use FB to exchange private information.

 

[Xmas]

What type of social media other then FB to promote film did you think about?

None...
Film is not like selfie sticks you could promote selfie sticks on facebook.
Unless you address repeat customers you fail commercially.
Yes you need new customers as well.
To sell more film they need to be attacking e.g. Ilford and Foma on retail price.
To sell C41 they need to be competing with Agfa Vista.

Kodak have not 'marketed' still film since about 1970, the monopoly they had then, all but vanished by 1980.
Lomo are probably getting more new people into film than Kodak.
There are always kids in my local Lomo shop.

Kodak Alaris management are mainly ex Eastmann Kodak management, same old horses same old glue.

 

[fotch]

I would of thought that having a presence on sites like APUG would be benefit them. Oh well, they must know what they are doing.:confused:

 

[tim elder]

Kodak also has a presence on Twitter that mainly promotes motion picture products.

Tim

 

[Roger Cole]

Facebook IS social media. I mean, if you don't use facebook, you don't have social media presense.
They could do more.

This. There's Facebook, like it or not, and then there's everything else.


Sent from my iPhone using Tapatalk and 100% recycled electrons - because I care.

 

[Element 6]

None...
To sell more film they need to be attacking e.g. Ilford and Foma on retail price.
To sell C41 they need to be competing with Agfa Vista.

Kodak has a great color C-41 portfolio (under the current market conditions that is) relatively speaking. It would be nice if they had an E6 product to market to loyalists. But maybe Kodak and Fuji decided to stay out of each other's yard...

 

[cmacd123]

Kodak also has a presence on Twitter that mainly promotes motion picture products.

Tim

Remember that even though all Kodak film is made on the Big machine in Building 38, that "Kodak" and "Kodak Profesional" are two different outfits these days. Kodak Motion Picture Film is also a page on Facebook, and alaris may have a twitter account.

Facebook:

Motion Picture
https://www.facebook.com/KodakMotionPictureFilm?ref=ts&fref=ts

Professional
https://www.facebook.com/kodakprofessional?ref=ts&fref=ts


Twitter:

Kodak technology
https://twitter.com/Kodak

Alaris Offical Blogger ( so she says)
https://twitter.com/kodakCB

Alaris offical tweets.
https://twitter.com/KodakAlaris

Kodak Motion Picture film (shoot Film)
https://twitter.com/Kodak_ShootFilm

 

[DREW WILEY]

People need to see what film can actually do, as if most folks even give a damn about image quality. I don't think twenty-somethings walking around staring at flickers on some little handheld device are the best target audience; they're too busy taking selfies and getting run over by trains. I'm perfectly happy ignoring the very existence of Facebook. But a handful of Fuji products are all that stands between us and the
extinction of realistic chrome films; and Kodak pretty much dominates the best of color neg technology, so we better hope that horse doesn't
break its leg on the last turn of the track.

 

[Xmas]

Kodak has a great color C-41 portfolio (under the current market conditions that is) relatively speaking. It would be nice if they had an E6 product to market to loyalists. But maybe Kodak and Fuji decided to stay out of each other's yard...

I have the appreciation you have not understood marketing, today if I needed a C41 film I go to cheapo high street shop and get a

Agfa Vista 200 x24 for 1.00 GBP (note exFuji) or from nearby pharmacy
Kodak 200 x36 4.75 GBP


If I want a 100 foot roll of 400 ISO mono, I can go to brick shot 40 miles away and get either:

Kentmere 400 42.00 GBP
Kodak Tx 400 151.00 GBP
Fomapan 400 41.00 GBP

That is not marketing what you are addressing is hype, they cannot sell to every one on hype. You need to buy more cause I'm not buying any.

In 1960 all the boxes in UK pharmacies were yellow, by 1980 50% were green. They made lots of other expensive mistakes as well.

Noel

 

[pentaxuser]

People need to see what film can actually do, as if most folks even give a damn about image quality. I don't think twenty-somethings walking around staring at flickers on some little handheld device are the best target audience; they're too busy taking selfies and getting run over by trains. I'm perfectly happy ignoring the very existence of Facebook. .

Yes but the future film market might well rely on these twenty somethings. I fear that despite some good news of the film market levelling out or even increasing from a low level the future has to rely on the younger generation.

I do not know the average age of APUGers but I am willing to bet that in 30 years from now unless we persuade hordes of younger people to try and more importantly stay with film APUG will be a much smaller forum as most of us will have died.

If I were a 20 year old working for Kodak Fuji or Ilford and my objective was a job for life at any of these companies I'd rate my probability of success as low.

pentaxuser

 

[DREW WILEY]

I'm just happy to have enjoyed and printed color film in my lifetime, and suspect that enough of it will be around as long as my own remaining time in the darkroom. If some key element fails, there's still black and white work to enjoy, which doesn't seem in any danger at all. Around here there seems to be plenty of people interested in darkroom work, especially among the younger set. The problem is, despite the abundance of affordable used darkroom gear, not many young people can afford a darkroom itself. It's hard enough just buying a house, and then you've got to fix it up, raise the kids, work endless hours. There are a few rental darkrooms; but that's not as convenient, so people just inkjet it. Real estate has really skyrocketed around here since way back when I bought my facility. But my first darkroom was in a spare bathroom, and my brother's was in the only bathroom he had, which was in a converted barn. But once you're hooked ....

 

[RattyMouse]

People need to see what film can actually do, as if most folks even give a damn about image quality. I don't think twenty-somethings walking around staring at flickers on some little handheld device are the best target audience; they're too busy taking selfies and getting run over by trains. I'm perfectly happy ignoring the very existence of Facebook. But a handful of Fuji products are all that stands between us and the
extinction of realistic chrome films; and Kodak pretty much dominates the best of color neg technology, so we better hope that horse doesn't
break its leg on the last turn of the track.

Color is very subjective and for the life of me, I cannot enjoy Portra film at all. It is far too yellow (I think). Whatever it is, I've shot maybe 5 rolls of Kodak color film in the past 3 years and many hundreds of rolls of Fuji 400H, 160NS, and Reala (sadly now gone). In short, I think that Kodak is a player in the color negative market but hardly the "best".

 

[RattyMouse]

I'm just happy to have enjoyed and printed color film in my lifetime, and suspect that enough of it will be around as long as my own remaining time in the darkroom. If some key element fails, there's still black and white work to enjoy, which doesn't seem in any danger at all. Around here there seems to be plenty of people interested in darkroom work, especially among the younger set. The problem is, despite the abundance of affordable used darkroom gear, not many young people can afford a darkroom itself. It's hard enough just buying a house, and then you've got to fix it up, raise the kids, work endless hours. There are a few rental darkrooms; but that's not as convenient, so people just inkjet it. Real estate has really skyrocketed around here since way back when I bought my facility. But my first darkroom was in a spare bathroom, and my brother's was in the only bathroom he had, which was in a converted barn. But once you're hooked ....

Later this year I move back to the US and I (hopefully) will finally be able to set up a dark room. After 3 years of shooting film with no prints made by me, I am really ready to get started with this.

 

[NB23]

Promoting as in "we're selling the most expensive film on the planet"?