That's a ridiculous thing to say. They are trying to figure out how to survive.
EK and KA have been acting like film photography is an embarrassment to their new "digital" image.
Information from KA would do a world of difference.
Are you certain that information from KA would significantly boost film sales?
I am certain that the status quo is currently causing their film sales to drop...
Ken
But is that due to negligence on the part of film manufacturers or just and evolutionary shift in the way that the majority of people capture images / video?
Given that other competing film manufacturers have found ways to successfully introduce new film-related products and services into the same general market space, and have become "robustly profitable" within that space, can EK/KA afford to leave stones unturned?
The 'bread and butter' of the Kodak film marketplace was the consumer market. I don't know of any company that is "robustly profitable" within that market at this time.
I am certain that the status quo is currently causing their film sales to drop...
Though Fuji seems to be quite successful with their Instax range in some regions.
What is the title of this thread again?
Try to maintain focus...
OK....how bout' this?
If you stick a Cheerio in yer' butt to try and stop the gas from leaking out, all you have done is ruined a perfectly good Cheerio....
I figured with all the hot air on this thread and all, well....you know....
OK....how bout' this?
If you stick a Cheerio in yer' butt to try and stop the gas from leaking out, all you have done is ruined a perfectly good Cheerio....
I figured with all the hot air on this thread and all, well....you know....
You may be right. Would it make you return to film if KA did what you asked above?
pentaxuser
That's a ridiculous thing to say. They are trying to figure out how to survive.
I love the Instax product (having spent 7 fun years working on the original Kodak version). From the start it has, and still does, offered the consumer market the same sort of instant gratification that digital imaging does. That's why it is still a good selling product.
Listen, the Kodak Alaris deal was not made to save film or even the Kodak brand. It was made to save the Kodak Pension Fund. Faced by the threat of liquidation, they just stuffed any asset in there that they could get their hands on to stuff the balance sheet of the fund. Film just happened to tag along.
Yes, INSTAX is a huge selling film for Fuji. You can find it almost anywhere here in Asia. I just wish that they promoted the larger version rather than the mini. I bought both my kids INSTAX mini's. They love it and for the life of me, I STILL cannot resist holding those films and watching them develop. That just never gets old.
Listen, the Kodak Alaris deal was not made to save film or even the Kodak brand. It was made to save the Kodak Pension Fund. Faced by the threat of liquidation, they just stuffed any asset in there that they could get their hands on to stuff the balance sheet of the fund. Film just happened to tag along.
They had no business plan or any idea what they woud do beyond the approval of the pensions regulator.
To sell film today, it's not enough to be a business man. You have to be an idealist too. If you just want to make fast money, there are other lines of business. Like online gambling. Extremely fast money and very little effort. Does it inform and elevate humanity, like photography has done? I doubt it.
It may be that digital cameras (and smart phones) haven't completely taken over the consumer market in Asia so Instax is an attractive alternative. In other parts of the world - where digital has already taken over the consumer market - it's not so big (as I understand).
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