Please note that to get the curves to overlap, I shifted them. This compensates for the very real and significant difference in emulsion speed. The 400 film really is faster.
What the curves also don't show is more subtle effects like saturation. With digital post processing, such differences aren't very relevant, but when optical printing, they are. So also from that angle the can be a perfectly viable reason for keeping both products around.
And of course, the question for Kodak & co is ultimately "does it sell", and as long as it does, it's a good idea to keep it around.