dcy
Subscriber
Actually, they say "sub-brands of existing films".
Whatever "sub-brands" may mean.
And they only say that on Instagram, so I can't read much else.
Whether they say "sub-brand" or "re-brand", the point is that they say it is an existing film, just with different branding. Right?
@gbroadbridge made a good point that changes in branding / trade name are common in other industries.