Medium format, at least up to 6x7, is still very affected by the aberrations and lack of true resolution of those Epson flatbeds. Depending on the final image size, the lack of clarity and artifacts will even sometimes still be visible despite resizing to a smaller size.
@Cholentpot Probably, but I think Kodak can appeal to younger users without bothering the ones who remember their classic products. I'd like to see some corporations be bold and come out with new releases instead of rehashing old IP in continuously more watered down and historically-uprooted forms.
Kodak would really harm their credibility if they released a film stock and called it Kodachrome and it wasn't really Kodachrome. There has to be some authenticity and honesty that remains, especially because Kodak is also still making motion picture and photography films that are supposed to be professional grade.
Kodachrome 'New and Improved'.
Marketing folks would figure it out legally.
Just call it Kodachrome 2025 negative film
If you are very present in Instagram and you see what's the aesthetic that most film users of age <25 years look for. You'll see it is what I describe: lo-fi.
It certainly would make no sense to bring to market another slide film, unless it was a greatly improved version of Ektachrome 200.
Folks, I don't think the younger cohort has that fascination about Kodachrome. Although quoting Flavio might be slightly out of context, in some ways it is not. Heck, I would extend that Slide films are not given so much attribution to have "the film look" (I disagree)
IMO it's important to have a sustainable E6 market. I think it has its challenges because it just does not have the same perception bearing the desired "film characteristics" nor convenience (exposure latitude).
I don't necessarily mean legally, though. I mean that Kodak doesn't want to come to be seen as a joke. Unless it used the same type of materials and processes as Kodachrome, the most that would be acceptable would be to describe it as having Kodachrome-like colors. But it would still need a different name.
But that's an oxymoron and a misnomer.
One counterargument: I'd love to see them bring a cheaper slide film to market.
I had my first experience shooting slides recently and I really like the results, but with E100 at $22 a roll and Fuji options virtually unavailable, it's just not something I'm willing to spend the money on.
How about Kodakrome?
Kodak would really harm their credibility if they released a film stock and called it Kodachrome and it wasn't really Kodachrome. There has to be some authenticity and honesty that remains, especially because Kodak is also still making motion picture and photography films that are supposed to be professional grade.
They said in plain English that these are re-brands or existing films.
Actually, they say "sub-brands of existing films".
Whatever "sub-brands" may mean.
And they only say that on Instagram, so I can't read much else.
I don't necessarily mean legally, though. I mean that Kodak doesn't want to come to be seen as a joke. Unless it used the same type of materials and processes as Kodachrome, the most that would be acceptable would be to describe it as having Kodachrome-like colors. But it would still need a different name.
Uh...where've you been the past decade and a half? Kodak's name was slapped on everything from cheap AA batteries to radios to flip-flops. Kodaks brand is as cheap as it can get. I've seen Kodak printed on everything you can imagine. There's no salvaging a destroyed name. Outside of this very small film world most people don't even know Kodak still exists.
I worked in the home appliance industry for 20+ years. When I started at the Amana Iowa plant it was owned by a division of the defense giant Raytheon, we made refrigerators for our own brands plus units for GE, Whirlpool etc. We were bought and sold several times. I worked for Raytheon, Maytag and Whirlpool, never had to relocate, my office changed, a bit .Pretty obvious to me, it's just another 'trade' name for an existing film.
The Nissan Rogue is called the Nissan X-Trail in Oceania.
Kodak doing the same thing.
Badge engineering.
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