ilovekodachrome
Member
- Joined
- Oct 17, 2008
- Messages
- 23
- Format
- 35mm
Here’s a quote: “Advertising. It’s what makes great brands great.” Those trendy twenty-something’s with Leica’s swinging from their necks could be influenced by internet-based marketing. My job is sales. That’s all I do at work. The best sales approaches leverage the features of the product. Slow speed? Retro color pallet. Grainy? Sharp and appealing. Mail time? Just proves it’s the real thing. No, not everyone would be convinced (maybe not even very many). But enough could be to keep the film alive indefinitely. Still, I bet that the decision-makers at Kodak don’t see it that way. I have no doubt that Kodak tried to keep Kodachrome alive. But it’s not technology that keeps products alive. It’s what they mean to people in their real lives that keeps products relevant. And that’s where sales, marketing and advertising come in. Kodachrome is a product that has the potential to be cool and retro. It’s so old, it’s new. The fact that this film has gone by the wayside, says more about where it’s been than where it could go. But it’s up to Kodak to decide what to do this unique, irreplaceable film.