Well, a couple of things, really. No, this won't be a sub $10 new color film. It will be a ~$14 C41 color negative before shipping. Kodak's Aerocolor air surveillance film is popular in Russia. Hell knows why, but it is. Kamerastore says the following on why this hasn't been repackaged before much in the western world:
“Firstly, the film is not handled by most canister-spooling machines because of the thinner than normal base. This means that it has to be spooled by hand, and most places are not able or willing to do this – usually for economic reasons. Compared to the amount of work this project is, we are not making much profit at all."
“Secondly, the minimum order is about 15,000 rolls. This is much more money than most small companies are willing to put down for an unknown film that then requires a lot of work to resell."
“Finally, and most importantly, until last year, you could buy cheaper colour films than even the material cost of SantaColor 100. Prices of cheaper films like Kodak Gold 200 and Fujifilm C200 used to be so cheap that there would be no demand for an unknown film from a small brand that costs between 10 and 15€. This is no longer the case, and it therefore now makes sense to make this film available.”
Entry into this crowfunding is not cheap, but there you have it. A made in USA film that's interesting in terms of tone, and probably way better in questionable weather than Proimage 100, due to being an air surveillance emulsion.
How do you feel about this?
“Firstly, the film is not handled by most canister-spooling machines because of the thinner than normal base. This means that it has to be spooled by hand, and most places are not able or willing to do this – usually for economic reasons. Compared to the amount of work this project is, we are not making much profit at all."
“Secondly, the minimum order is about 15,000 rolls. This is much more money than most small companies are willing to put down for an unknown film that then requires a lot of work to resell."
“Finally, and most importantly, until last year, you could buy cheaper colour films than even the material cost of SantaColor 100. Prices of cheaper films like Kodak Gold 200 and Fujifilm C200 used to be so cheap that there would be no demand for an unknown film from a small brand that costs between 10 and 15€. This is no longer the case, and it therefore now makes sense to make this film available.”
Entry into this crowfunding is not cheap, but there you have it. A made in USA film that's interesting in terms of tone, and probably way better in questionable weather than Proimage 100, due to being an air surveillance emulsion.
How do you feel about this?