Why are we banging on KA again?
they don't have a blimp
or a spokesperson like spudz mckenzie
or give away money ( like toothpaste ) or driver's licenses like laundry detergent ...
or free processing or free chemistry, and they don't tweet or do enough you tube videos.

That's a bit harsh.
I think most skeptics are judging Kodak on the facts, not by their logo.
They represent one of the more epic corporate failures in recent times ( there are others too).
Over the years, Kodak has received a lot of love from pro photographers and hobbyists alike.
But that love is clearly unrequitted, or even spurned.
Clearly that hurts![]()
Harsh? Maybe so. Maybe some overly harsh words for KA here too. There are few facts presented here, and without an inside view a complete picture is near impossible. I agree with you on the rest, although if you love a corporation getting burned or spurned or just let down is probably inevitable.
Photographers love the Kodak films, not necessarily the corporate entity.
I always listen to what prominent photographers have to say about their equipment.
It is striking how strong a bond they have with their films, typically Tri-X or Portra. It's what enables them to make the pictures they want, and utimately to make a living.
I really haven't come across much of the same type of spontaneous love for Fuji or Ilford products.
I think most skeptics are judging Kodak on the facts, not by their logo.
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