Nobody is denying that the majority of photos most people across all demographics are taking these days are taken with phones. Heck, even my technophobe mother who is banging on the door of 80 can just about manage to take photos on her smart phone. And sometimes even send them to mine.
But it is surely undeniable that sales of film, which did hit rock bottom in the early part of this century, have recovered significantly and said recovery is sustained. And it appears that this recovery is being driven by younger folk. When I talk to the good people who work at my local camera shop, none of whom is a spring chicken and one of whom is past retirement age, they talk enthusiastically about teenagers and people in their early 20s coming in wanting film cameras and film. The biggest hinderance isn't lack of available info, because they can watch a YouTube instructional video on their hand-telephone gubbins. The issue is lack of colour film on the shelves. Which further means less developing, which they do on the premises with an Agfa dLab.
They and other shop owners as well as Henning, when he's able, all tell us that there's been a sustained growth in film sales and interest in film cameras. It's not a fad. It's clearly something Eeastman Kodak is aware of and are now hiring in significant numbers to cope with. It's clearly got the attention of NBC.
Nope...it's not 1992 again with film costing a dollarpound or two in every single shop. It is a straw man argument worthy only of a troll to claim there's no revival unless those criteria are met. Nobody, not even the optimists, expects that. But there's definitely something in the wind.