Every business gets some nutty customers who aren't worth dealing with, and J&C does go way above and beyond the call in general, but those of us who know WarEagleMountain from the LF forum know that he really did spend last winter shooting in a remote area without too many conveniences, let alone internet access, and that he's knowledgeable enough not to have to be calling about whether Efke needs a presoak.
I suppose this is really a question of how an internet-based business can handle or reach out to non-internet based customers, or internet-based customers who for very good reasons might not have access for a while. I don't know if J&C does any magazine advertising, but if they don't, there's a market out there that is interested in traditional photography that doesn't visit internet forums. Maybe a catalogue is too much to ask for, but a basic stocklist with an order form that fits on a few photocopied pages might be enough to reach mail order customers who are off the net without incurring too much cost.
I suppose this is really a question of how an internet-based business can handle or reach out to non-internet based customers, or internet-based customers who for very good reasons might not have access for a while. I don't know if J&C does any magazine advertising, but if they don't, there's a market out there that is interested in traditional photography that doesn't visit internet forums. Maybe a catalogue is too much to ask for, but a basic stocklist with an order form that fits on a few photocopied pages might be enough to reach mail order customers who are off the net without incurring too much cost.