Nothing is dead and nothing was a "craze." The entire photographic process has changed completely for most people.
I went to a small rodeo here in town two or three weeks ago. I spotted two cameras other than the one I was carrying. But I would bet that literally hundreds, maybe thousands, of pictures were being taken almost continually. Everyone was using their phone and then sharing the picture digitally with someone else who wasn't there. If my kids or grandkids want a print of a picture they send it to me and have me print it out on my Canon. It is almost exactly what was imagined by George Eastman when he created Kodak but the technology is far different than anything he could have imagined at the time.
We buy and sell cameras here on this forum and on others. Stores like KEH and Used Photo Pro are buying and selling used equipment and doing a pretty good business it seems. But a lot of people are still giving film cameras away. A lady who knows me and knows that I regularly shoot film stopped me the other day and handed me her Pentax MZ-5 complete with lens, strap, bag and two rolls of Fuji film. She didn't want any money she just wanted someone who understood film cameras to have it. I didn't have the heart to tell her that the bag and the film were worth more than the camera itself.
Earlier this year I was given two point and shoot compacts; one with a roll of film still in it, another a 2mp digital; and a plastic fantastic 35mm slr with a corroded battery. None of those cameras were worth enough to pay for the shipping to get them anywhere to anybody.
I know people are buying and selling cameras and buying film, but this is not the same market that we remember and I do not believe it ever will be. The survivors will be specialty companies like Adox and others who can recognize what this market wants and get it to them quickly. It isn't really Pentax or Leica I'm concerned about, it is the film manufacturers.
I myself am enjoying what is happening. But I am just shy of 70 years old and have a nice house over my head. I can still afford to buy groceries, my kids are grown and have their own lives and my wife is willing to support my hobbies. But I am really no different than the guy who owns that beautifully restored 1957 Triumph sports car and drives it around town every other weekend or trailers it to a couple of meets in Los Angeles and Las Vegas each year. When I buy that new film camera that Pentax is building I will be doing the same thing that my neighbor was doing when he bought that Mazda Miata sports car a few years back.
Photography the way we practice it is now a hobby. As a hobby it will survive just fine. There are still a few people who use digital cameras for a profession. That is what is keeping Canon and Nikon alive and if you look at the sales figures I think Canon has actually won that race. Leica is basically the Ferrari of the photographic world and if they are smart they will stay in that niche. They own it now but if they ever leave it someone else will grab it quick because it is one of the few lucrative markets left in the photography world. Selling limited edition boutique products to wealthy customers always pays well.
The reality is, photography is really not dead. But it is now something different. It has actually gone back to its' roots. It is becoming what Julia Margaret Cameron would recognize. Even digital has become overrun by your phone and as a profession photography will be overrun by AI, the smartphones that are in everyone's pocket and the digital cameras on every stop light around the developed world.
If you want to see what film photography will eventually become then take a look at the horse and carriage trade. It will always be there but I see home made wooden film cameras like the Zero Image or Harman Titan along with Brownies or Holgas complete with meniscus lenses and single speed shutters. All of them using hand coated film. I broke my crystal ball so I am almost certainly wrong; that won't happen for awhile even if I'm right. But you might want to sell that Pentax 645 while people still know what it is and can buy batteries and film for it.
