Hello Gary Holliday,
I somehow missed your message earlier, but then saw all the other comments. Hopefully something I can write would give you some ideas.
Gary Holliday said:
I walked into a dodgy high street portrait studio for a nosey and listended to the sales girl speak to a potential client,
"Don't worry it's all done digitally so we can remove any blemishes."
If someone is selling the gear, rather than their talent or creative vision, then they are little better than a rental place. This happened in the past with strictly film shooters who happened to own lots of gear and try to sell photography because of it. This marketing on gear seems a little more common with D-SLRs and PhotoShop.
Sure, there is a client for this sort of thing, though often the low price consumer. It would be different if that place was charging more than you; they should be priced lower than you because they are doing generic set-ups for portraits. Anyway, to continue . . . . .
Gary Holliday said:
So how can I compete with that? How do I convince a client that she doesn't need those bags under her eyes removed? That other photographer gives me all the photographs on a CD so I can print them out at home. I hate high street studios with a passion.
This is where a nice printed portfolio comes in, and you need one to sell your portrait work. Of course, you can tell some clients that a certain lens would take years off their face, or a special lighting technique can make them look younger, or something else can make them look thinner. Not every person will want to stay young forever, and would be happy with just a well done portrait that shows them faithfully. Get a Zeiss Softar for the vanity clients, and shoot normally for the rest.
I have also seen post processing and sharpening done for portraits in PhotoShop in which every wrinkle looked amplified . . . terrible stuff, and a misuse of technology. In the film world, there are also films that one should not use for portraits, unless your subject has a really strange sense of humour.
Gary Holliday said:
Any designers will need a digital file as all their software is obviously digital. Bands will want a digital file for their website.
Okay, so to show that film is fine for that, how about:
http://www.bigtimeoperator.com
Every image in the Gallery there, except from the Pearl Harbor movie, was shot on film by me. Of course they had to be scanned to get there, though you don't necessarily have to be the one doing the scanning. I, or the band, could have paid someone else to scan those images.
Maybe it is different where you are, but lots of bands still like B/W images. Lots of them even like seeing transparencies on a light table. I have done many music CD packages, and several cover photos; even the scanning needs there are not high end.
The only expensive scanning would be if you had very large images going to output lots of posters being printed. When you have such an imaging need for your film, then find a place that does good high end scans.
Gary Holliday said:
We can shoot in film, but we need to be prepared to deliver a digital file if required. Go out and buy a scanner!
This is a formula for that expense: find out what local places charge, calculate the number of scans needed per year, then figure that amount as your budget. You don't necessarily need to own a scanner, nor do you need to learn how to use a scanner. The problem with you buying a scanner is that then you become the scanning service, and need to charge for that or incorporate it into your billings.
I still think a scanner is a better workflow than any D-SLR, if you go that direction. Your storage of film is simpler than archiving potentially thousands of image files. Just take a look at all the storage issue questions on PDN, and some people even considering getting a server dedicated to their images, then be very glad you are still shooting on film.
Finally, a few inspiring portrait photographers:
http://www.marchauser.com (Note: cheesy music Flash site)
http://www.dunas.com/bgrid.html
http://www.corbijn.co.uk
You sell based on the strength of your images and your creative vision. Your personality will get you work, as will networking. As an old pro photographer once told me:
there are many photographers out there less talented than you are, and they are making a living . . . . so go out and create.
Ciao!
Gordon