Is it a shame Fuji discontinued Superia200 ? What is the reason ?

trendland · Oct 16, 2017

I noticed it a few weeks before without panic. Fuji discontinued Superia200. .....
But now I will believe it - ebay will tell us : " This is real - you don't have a dream "(todays pricing of Superia200)

What Do you think is the reason Fuji is not willing to ask us before doing this?

AND is it a shame Fuji is unable to create normal business with film ?

To me it was just a shame to discontinue Superia100.

What is the possible reason of Fujis
behavior.
(Superia is Fujis"Top Selling"emulsion)

with regards

pentaxuser · Oct 16, 2017

We none of us on Photrio are executives of Fuji so we will only give you, because we can only give you, our speculations. If you want the real answer try asking Fuji

pentaxuser

trendland · Oct 16, 2017

Fuji will obviously not give any answers to this issue - so as they did also in the past. With lots of discontinued films before.
One possible answer of Fuji I "smell" between the lines is : Fuji is a real big company with many other business sectors. Kodak tryed the same strategy with less prosperousness in the past.
Ilford is the absolute opposite of a such kind strategy. They have no simple discontinued film.
THE only Statement of Fuji is that they produce now cosmetics - because cosmetics have a lot to do with colors.
AND Fuji has a lot of experience with colors.
That seams to be a bad joke in my ears.
Are we all idiots?
Wy discontinued Fuji one of there last remaining best selling films?
The very last they sell today is C200 !
Any kind of logical speculations wich will bring a sense on Fujis behavior - comming from Apug Members are absolute wellcome to me.....

with regards

PS : Perhaps Fuji managers hate their old-fashioned business model and now
they decided to destroy the remaining rest of it with "full - speed" in total ?
That coup would impact all Apug members having Fuji films AND like some
of this fine films.
Notice : The films are not responcible !
They are innocent....

Sirius Glass · Oct 16, 2017

Probably poor sales. Now go out and buy all that you can so that you can store it in your freezer and keep the film from hoarders.

pentaxuser · Oct 16, 2017

What any company decides to do about its products, it does it for what it believes are good business reasons. The decisions might turn out to be wrong but unless our speculations about why their decisions are wrong are based on detailed knowledge of Fuji's business then our arguments will hold little substance.

If there is a jury to hear the case for the prosecution(Fuji's discontinuation of Superia 200) and the case for the defence( our desire to see Fuji continue with Fuji Superia 200) then the jury wants to see the evidence both sides can produce to make a decision about which side is right. Fuji has such evidence and we only have a "feeling" that Fuji should continue its production.

If we assume current Superia 200 sales either need to increase but we know they haven't or the price needs to rise to cover costs and generate some profit then I wonder what that price has to be and how many of current Superia 200 users would then pay it?

pentaxuser

RattyMouse · Oct 16, 2017

pentaxuser said:
What any company decides to do about its products, it does it for what it believes are good business reasons. The decisions might turn out to be wrong but unless our speculations about why their decisions are wrong are based on detailed knowledge of Fuji's business then our arguments will hold little substance.

If there is a jury to hear the case for the prosecution(Fuji's discontinuation of Superia 200) and the case for the defence( our desire to see Fuji continue with Fuji Superia 200) then the jury wants to see the evidence both sides can produce to make a decision about which side is right. Fuji has such evidence and we only have a "feeling" that Fuji should continue its production.

If we assume current Superia 200 sales either need to increase but we know they haven't or the price needs to rise to cover costs and generate some profit then I wonder what that price has to be and how many of current Superia 200 users would then pay it?

pentaxuser

We are not even given the chance to pay a higher price for a film like Superia 200. It's just gone. Did the price rise up for the last few years, testing the market to see how high a price it would bare? No.

That's the same with almost all of Fuji's discontinued film. Pack film just out right disappeared. After that announcement the price of film shot through the roof. Fuji got none of that money. The speculators got it instead.

INSTAX film aside, Fujifilm wants nothing to do with traditional photography.

Theo Sulphate · Oct 16, 2017

That's right: Fuji cares about Instax only.

They discontinued their pack film and scrapped the machinery / factory that made it even before announcing they discontinued it. So all the pleas to save it were in vain. Maybe, but I'm not convinced, if Fuji could have known just how much people were willing to pay for that pack film, they would've kept it.

David Luttmann · Oct 16, 2017

I am still seething about FB3000. That said, I love E6 film and will stock up wherever I can.

Sirius Glass · Oct 16, 2017

Do not believe the conspiracy theories! The film companies are looking to driving the OP crazy. BA-WAA-HA-HAAA!

trendland · Oct 17, 2017

Sirius Glass said:
Do not believe the conspiracy theories! The film companies are looking to driving the OP crazy. BA-WAA-HA-HAAA!

Sirius Glass you can't better illustrate my
position ...
Yes indeed - Fuji is driving me crazy
since they discontinued Sensia 100.
This was the point I wondered about.
Before they discontinued Sensia 200,
Sensia 400 - no problem to me.
But Sensia Films were best selling Fuji E6
ever. Because the demand of proffessionals to Velvia for example was
NOTHING in comparison of the demand
of amateuric and semi proffessional photographers to the Sensia Family during simple holyday shootings.
And I personaly own 2 x 30 packs of Sensia 100 ( 2x 10 x 3pack )
AND now I have to spend several hundred bucks to buy 100 Fuji Superia200?

.
Within the next 2 weeks?

Or I decide to buy first 50 Superia200 AND will pay $ 80,- more 3 weeks later...
It is the "price explosion" wich Fuji is responcible for - to the same time I hear
some speeking : less demand.?????

with regards

PS : 100 Superia200 is not a big amound
in regard of several years.
200 or 400 of this emulsions is better.
But the costs to this are horrable,
just -,50 cent more a film means 50 bucks more to the whole 100 pack.....

rpavich · Oct 17, 2017

Business' exist to make a profit. Period.
If they can, they do.
When they cannot, they stop selling the product that doesn't make a profit.

it's not rocket science.

They have a right to do with they want with their product and don't owe anyone an explanation.

removed account4 · Oct 17, 2017

the reason why they discontinued it is because no one bought it.
they couldn't break even, even... companies are not a charity ..
EK used to do the same thing ... if a specific film or paper didn't make "x% profit"
for a given amount of time they would cancel it ... azo paper was the exception ..
even thought it did not make the profit they wanted, the federal government needed it
so they continued to manufacture it (until they didn't anymore).

unless something is made "on demand" there really is no point in making something no one wants, is there ?

RattyMouse · Oct 17, 2017

rpavich said:
Business' exist to make a profit. Period.
If they can, they do.
When they cannot, they stop selling the product that doesn't make a profit.

it's not rocket science.

They have a right to do with they want with their product and don't owe anyone an explanation.

Yeah, and at every opportunity the CEO of Fujifilm blathers on endlessly about their "commitment to film photography". What a load of hogwash!

RattyMouse · Oct 17, 2017

rpavich said:
Business' exist to make a profit. Period.
If they can, they do.
When they cannot, they stop selling the product that doesn't make a profit.

it's not rocket science.

They have a right to do with they want with their product and don't owe anyone an explanation.

Also, there's a big difference between not making a profit with a product and not even trying. Fujifilm is not even trying.

removed account4 · Oct 17, 2017

RattyMouse said:
Yeah, and at every opportunity the CEO of Fujifilm blathers on endlessly about their "commitment to film photography". What a load of hogwash!

i don't know if it is hogwash,
instead of spreading his resources thin on things that don't sell and losing money
maybe he is consolidating and producing things that do sell and sell well ( like instax )
ice doesn't usually break through if it is thick.

rpavich · Oct 17, 2017

RattyMouse said:
Also, there's a big difference between not making a profit with a product and not even trying. Fujifilm is not even trying.

Sure they are, just not the way you’d like.

RattyMouse · Oct 17, 2017

rpavich said:
Sure they are, just not the way you’d like.

There is no evidence at all to support your claim. None.

blockend · Oct 17, 2017

Fuji are a huge corporation. Their plant was set up to produce x hundred thousand rolls of film per month, if sales fail to meet that target, they pull it. That has been the pattern for every withdrawn Fuji film. I assume they'll contract film types until there are a few guaranteed sellers. Keep buying your favourite to lessen its chance of disappearing.

rpavich · Oct 17, 2017

RattyMouse said:
There is no evidence at all to support your claim. None.

Haha, you mean like your claim “Fuji is not even trying...” ?

Yep, neither of us can know what they are or arent doing.

RattyMouse · Oct 17, 2017

rpavich said:
Haha, you mean like your claim “Fuji is not even trying...” ?

Yep, neither of us can know what they are or arent doing.

Actually you can tell Fuji isnt doing anything to help film's survival. I'll give you a classic example. Years ago I shot Reala 100 as my primary film. It was easily available and very inexpensive. Somewhere around $3.50 if I remember right. Certainly no more than $4 a roll (120 size). I shot it for a good year after I settled on that film. Then I went to my film store one day and found out it was gone. Just gone. Discontinued by Fujifilm. The film store had another case, but it was the last case he'd get, unless he found some new old stock. The price per roll for that last case was $15/roll. I could not believe my eyes that a film that I had grown to love was gone with no warning at all.

Fuji did nothing to keep Reala 100 around. I paid that $15/roll. Sure I shot less, but I still shot film at that price.

Fujifilm could have raised the price of Reala 100 in an effort to get more profit from each master roll of film they made. But they didnt. They just gave up.

Fujifilm discontinued the Klasse S and Klasse W cameras. These retailed for around $450 in the stores. Today used ones sell for $800.

Fujifilm discontinued all of their color negative films except for 2. All except for 2. No price increase, no additional marketing, nothing. They just folded like the house of cards they are.

pentaxuser · Oct 17, 2017

RattyMouse said:
There is no evidence at all to support your claim. None.

If Fuji isn't trying then you might want to tell us what it is doing instead or the other side of the coin tell us what it is trying not to do It must be worrying for Fuji shareholders/investors if it is not trying.

Does this "not trying" apply to KA as well? I presume that Harman is trying. If it is working harder than these other two, is it working as smart as it can in all areas or is there room for improvement? I wonder what the odds are that one film company has all the brains and application and the other two appear to have at best freeloaders who are well- intentioned but lazy and stupid or at worst deliberately running the companies into the ground. If I may be so bold, I'd say your position on this matter tends toward the "at worst" scenario.

pentaxuser

Wallendo · Oct 17, 2017

My assumption, and assumptions are basically the meat of this thread, is that it made little financial sense to manufacture two distinct ISO 200 color consumer films and the executives at Fuji felt that consolidating on the film with lowest manufacturing costs made more financial sense. Fuji may be gambling that Superia users will switch to their cheaper film instead of switching to Kodak.

rpavich · Oct 17, 2017

RattyMouse said:
Actually you can tell Fuji isnt doing anything to help film's survival. I'll give you a classic example. Years ago I shot Reala 100 as my primary film. It was easily available and very inexpensive. Somewhere around $3.50 if I remember right. Certainly no more than $4 a roll (120 size). I shot it for a good year after I settled on that film. Then I went to my film store one day and found out it was gone. Just gone. Discontinued by Fujifilm. The film store had another case, but it was the last case he'd get, unless he found some new old stock. The price per roll for that last case was $15/roll. I could not believe my eyes that a film that I had grown to love was gone with no warning at all.

Fuji did nothing to keep Reala 100 around. I paid that $15/roll. Sure I shot less, but I still shot film at that price.

Fujifilm could have raised the price of Reala 100 in an effort to get more profit from each master roll of film they made. But they didnt. They just gave up.

Fujifilm discontinued the Klasse S and Klasse W cameras. These retailed for around $450 in the stores. Today used ones sell for $800.

Fujifilm discontinued all of their color negative films except for 2. All except for 2. No price increase, no additional marketing, nothing. They just folded like the house of cards they are.

Once again...how could you possibly know what they did or didn't do?
Do you work for their marketing or accounting department and didn't tell us?

pentaxuser · Oct 17, 2017

RattyMouse, I, for one, now know exactly what your position is on Fuji, thanks. I will not be wasting your time asking for any further elaboration.

pentaxuser

RattyMouse · Oct 17, 2017

rpavich said:
Once again...how could you possibly know what they did or didn't do?
Do you work for their marketing or accounting department and didn't tell us?

I just explained what they didnt do.

Is it a shame Fuji discontinued Superia200 ? What is the reason ?

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