I very much agree with the lean of the article "....Putting memories at risk". Can you imagine in 20 years time when someone is cleaning out their garage? Lets say they find a box of Photos and an old PC sitting there. I know which one will be put in the tip and which one will be taken inside and looked at....
I have had a few interesting conversations with a couple of lab owners over the last six months. These guys must be doing OK as they still seem to be able to make a good living. Speaking with one of them (who has been quite involved with PMA both in Australia and overseas), that the initial loss of labs were those that didn't adopt digital quick enough. There was a feeling early on that digital was a fad......those lab owners who felt that no longer have labs.
As for now, it is up to the labs to make their businesses work and offer something that Hardly Normals don't.....service. As much as they are crying about it, cheap printing has always been around. I remember not even 20 years ago, where you could get a process and two sets of 6x4's for around the $10 mark at department store labs, were's the same service could cost up to double at a dedicated lab (any Aussies remember Rabbit photo? Horrendously expensive, at least in my suburb).
The acquaintance I have who runs a lab readily admits that he cannot even compete with HM, but is willing to offer a personalised service (he checks each picture before printing, will adjust and colour match, crop, etc, etc on request). He also has the ability to print on specialised papers and offer other "Gimmick's".The funny thing now is he has regulars who come in. He also has pro's who come in and use his service.
The thing that has me more concerned, though, are the pro photographers (digital of course), that do not offer printing as part of their packages. This has got to hurt even the dedicated professional services (I suppose, the upshot may be that the local labs may benifit). I for one, can never understand why a professional photographer would not offer at least one print? Why would you want to hand the best part of a photographers marketing strategy, the final product, to the customer who may just print on a $90 canon Inkjet, on crappy Celcast papers?
As Scott Sheppard always says on his Podcasts, "If you don't have a print, you don't have a photograph"....