One other comment which goes to the heart of what I mean by the "collective public perception" above. When I show up anywhere with my classic hasselblads alongside say the most current Digital whatnot, whether shooting a person or job or just out shooting for myself, the reaction is always the same. "wow" is that a Hasselblad or "wow" what kind of camera is that, it looks so cool. Furthermore, if I'm photogrphing a person with the Hasselblad, they automatically know that its serious or important. Art Directors will even say "use your Hasselblad because I like the look/quality it gives". Now, no matter that "the look" or quality has more to do with my choices and abilities but the perception is that the camera has something to do with it and the classic Hasselblad has that mystique. No Art Director or client ever worries about the quality when you show up with the Hasselblad, as wrong as that might be. Show up with a Bronica and they might have their doubts, however unfounded that might be. Shooting with the DSLR gives little reaction. It might as well be a cheap point and shoot. Now, imagine using a Hasselblad H1-H2. It does not look nor have the public perception as a classic Hasselblad. To the majority of people, its just another Electronic Gadget with buttons and menus no real perceptual difference than the DSLR above. If your a working pro, perception and mystique can mean a lot. Thats just not there witht he H1-H2 except for a very few people. It just does not look the part or earned it yet. And do you think it will be around and look virtually the same 50 years from now? No Way.