To be honest, its looking a lot like they are positioning themselves to be the color Ilford, which is not a bad business model at all, if you ask me.
Funny you should say that, because after listening to the entire interview my first reaction was the same sense of possible light at the end of the tunnel that I felt when Harman formed from the ashes and declared they were absolutely NOT going to discontinue ANY of their current products.
It certainly wasn't a sure thing then, and it's not one now either. Harman already had a full range of products. Ferrania has to rebuild from near scratch. But the reaction was still there for me.
And honestly, it was Harman's strong promise that made me turn right instead of left, because at that point I was up in the air as to whether to dismantle my darkroom and sell while prices were still relatively good, or keep it and pour a fair amount of money back into it for improvements.
So yeah, what companies say publicly about their future, that pesky
product guidance thing, really does matter. And that's why I listened so closely to this interview. These guys really sound like they mean business.
Did you hear the part about their engineers being consummate professionals who would never release something that didn't measure up to their expectations and wasn't the best they could do? Sounded to me like an intentionally direct reference to TIP and their quality challenges, and Ferrania's desire for everyone listening and waiting not to think that's how this effort will evolve.
Ken
