My understanding is that incident metering is not designed to average anything, but place an 18% gray, for example at its proper place on the curve, according to the manufacturer, using their rated film speed, and a 75% gray at it's proper place, and a 30% gray at its proper place, and so on. Is this correct? All theoretical, I guess, may not actually happen. Modifications of this, as discussed here, and spot/reflected readings can be be used to change curve placement for whatever reason.
Generally I just use incident readings, based on box speed, then add a stop of exposure. I get good shadow detail without compromising highlights, thanks to latitude of the films. Occasionally I will need reflected.