Here's my take on BTZS...
Less complicated does not necessarily mean better. And how much less complicated is it really... especially if one is forced to walk 200 meters to hunker under a shaded area and "guess" at what things in that shaded area need more or less exposure vs. what one's incident meter reads? For me, it's far easier, faster and more accurate to take spot meter readings from the camera position.
We can all argue until we're blue in the face but all you BTZS folks, in your deepest of hearts, know we spotmeter folks are right.
Well, here's an update for you ONF, actually BTZS works fine with either spot or incident metering, the choice of meter type is left to the photographer.
The reason that measuring incident light is "simpler" than measuring reflected light, is that reflected light readings require "human judgement" or a "known target" to be usable, incident readings do not.
As to having to walk 200 meters to get a reading, not.
The reason many people regularly take incident readings at the subject is because the meter is being used to deal with artificial light. For example a portrait under a street light or in a studio; places where subject to light source distance matters. For sunlit or sky-lit scenes there is no need to be under the subjects nose with the meter.
If I'm 200 meters from a sunlit subject (and I'm not standing in a cave looking out at the subject) then standing where I'm at: if I point the incident meter directly at the sun then I get the highlight peg; if I point the incident meter directly away from the sun then I get the shaded peg (equivalent to the reading Sandy King suggests in the shaded area); if I point the incident meter at the camera then I typically get something in between.
Edit: to mimic Sandy Kings idea more closely it may require shading the meter say with an open hand and spread fingers so that you mimic what the meter might see under a tree. This is simply a refinement that one might make based on experience and in my experience very reliable. Sandy's direct measurement is easier if you are close to the subject and less prone to error.