Gosh, I don't see where anyone mentioned that the incident meter works from the subject pointed toward the camera. You are actually measuring the light that illuminates the subject from the direction from which the camera sees it. Of course, if you are in the same light as the subject lit by a distant light source, like the sun or sky, you can be at the camera position and point the meter away from the subject, preferably along the axis passing through the subject and the camera.
If you are at the camera pointing the incident light toward the subject, you may be doing a good job of measuring the illumination on the backside of the subject, away from and invisible to the camera. Most of us wouldn't generally want to do that.
Using a reflected light meter, such as the one in the camera, you can replicate the incident meter's function by holding your hand in front of the camera, palm facing the lens and parallel to the film plane. Be careful not to cast a shadow on it and entirely fill the frame with the palm. Doesn't have to be in focus; better to leave the focus where the subject requires to avoid extension errors. Take the reading the camera gives you and add one stop. That is, if it's f/11, give f/8, etc.
It doesn't matter whether you are racially puce, blue, pink, or green. Palms are remarkably consistent regardless.
For all the zone system stuff he promoted, Minor White could often be seen taking readings like this.
Edit: Looking again, I see that Chris, above, mentioned taking the reading from the position of the subject.