semi-ambivalent
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- Joined
- Mar 26, 2011
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- 35mm
You could see the writing on the wall a week or more ago when they tapped their revolving credit line - which was a suprise to many people.
I think the company has been up for sale from the moment they went after the consumer inkjet market and I believe their strategy had always been to "inconvenience" a Lexmark or HP into acquiring them.
When the emphasis shifted to lawsuits over patent revenue - it was obvious that the end was near and a breakup was certain.
I'm not quite ready to say this is the end of Kodak film - but any group acquiring that division will have to accept some pretty hairy risks from toxic torts for the next century...
Thank the American MBA. The root of our problems since 1975.
For such an intelligent country how can we continually produce such disastrous business managers?
Poor management for many years and no focus on how to take the company forward in the consumer market compounded by an extremely poor choice of CEO in Perez has brough t this on.
Ian
Well it sounds more like the rest of the company that's not film production is the sinking ship, ironically.
edit:
If the film-production division was hurting the company that bad while the rest of it was fine, it'd obviously be axed or sold off.
If the film-production division was doing bad while the rest of it was fine, that wouldn't be news and their credit/finances would be fine.
I think it's obvious which part of the company is a problem. Not a part we have to worry about.
We have to worry about spill-over effects of decisions on the part we care about, and the rest of the company dragging down the film-division..
If they are exploring bankruptcy it's because their credit draw is against collateral not revenues. The foresee too little revenues to add repayment into the spreadsheet. Translation: their lenders have no faith in them. Not good.
What you describe here has happened to quite a few very well known brands, as this article points out. Many great companies which stood for a well known and solid product lines (Polaroid being one of them listed in the article) are now only used for their brand name, under which random junk is peddled to the unsuspecting customer.It says, to me that Kodak didn't make them paper themselves. They farmed it out to somebody else who stamped the Kodak brand on the finished product.
[...]
Kodak isn't a manufacture of anything. "Kodak" is just a word that gets stamped on things. It's just a meaningless brand name.
[...]
I don't even know what company owns the Polaroid brand, anymore. I'm not sure it even matters.
That's what's going to happen to Kodak.
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