thanks for the 2 pages of interesting comments and commentary !
wy2l --- yup i am dealing with it

i have a lot of choices for film from 110 - 11x14. some of it
is extremely expensive some of it is affordable.
i shoot paper too ( hand coated and factory coated ) ...
im not complaining about the price of film, just wondering if people's
exposure/photographic practices would change, if prices were like 35$ a box of 100 sheets of tmy2 4x5 film ..
would people let their hair down a little bit, experiment a little, bracket a bit more, photograph things
that caught their eye but they didn't want to "waste their film".. sometimes the best exposures
and the best negatives are ones that are intuitive, not planned and taken without much thought ..
expensive film does not allow for that.
years ago it used to be advertised ( grafmatics, bag mags, countless magazine cameras ) that
someone could take 12 exposures ni 12 seconds .. most people who shoot LF wouldn't expose
their film like that, even if asked to, because -- $$$, and because they have settled down into
a routine.
i don't carry an umbrella now, but if pigs flew
im not sure if being cr@pped on from things fallng from
sky-creatures would still be good luck

so i might carry an umbrella ..