Man, there are some real grumpy old "get off my lawn" types posting in this thread.
Lomography color print film is, or at least was, Ferrania Solaris. Ferrania just recently went under so I have no idea what will become of Lomo film down the road. I would suspect some Fuji product. In either case, I shoot the heck out of the Ferrania becuase IMO, it looks amazing. It's saturated, contrasty, has a very slight yellow tone to it, and works especially well in overcast conditions. I'm not sure why anyone would trash it frankly. It's one thing not to like it becuase it's not the look you're going for, another altogether to call it cheap junk. It's the results that matter. The tool is just that... a means to an end. Just like the camera, the processing etc. If you're idea is simply to use expensive film because it's more expensive, then I'm not sure that's really photography.