How to nudge Kodachrome back into the consumer's eye

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Do you really care if Kodachrome remains, or are the other options more suitable for

  • Yes, Kodachrome fills a specific need or desire for me that I care about.

    Votes: 95 66.0%
  • No, Kodachrome is not important in my work or hobby use.

    Votes: 49 34.0%

  • Total voters
    144
  • Poll closed .
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michaelbsc

michaelbsc

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With regard to people disregarding Kodachrome because it's a slide film (and thus not ideal for prints), that may have once been relevant. Today, for the everyday user, Kodachrome (and other E-6 chromes) is no longer impeded by this. Get the roll scanned where you drop off your K-14/E-6 rolls. The typical C-41 lab using a Noritsu machine can and does scan K-14/E-6 just fine for everyday purposes. Then you take that CD with all the scans, walk up to a Kodak kiosk to make your own prints, and let the system invert the image to a negative (or whatever it needs to do to ready for instant printmaking). People want convenience, and to be perfectly frank, it's also easier to look at a strip of chromes than negatives when the CD might not be handy. You also sell the value of longevity assured only by having a backup of film.

Chromes are not marketed and merchandised in this manner, even though the infrastructure to make prints like this -- the DIY kiosks -- is now remarkably common. This is an unintentional oversight, one not out of malice to chrome films.

...

In any event, I've rambled on more than enough.


This was my point at the start of this thread, that the box of slides you don't look at is no different than the strip of negatives you don't look at to the average consumer. And the kiosk with a CD is now the undisputed king of the retail photo world.

I agree completely that failing to exploit this new paradigm is an oversight rather than malice.

And as I've stated a couple of times, there are literally *TONS* of very good 35mm point and shoot auto exposure auto focus cameras in drawers all over the world begging for a new set of batteries and a roll of film. Look at how much an Olympus XA4 knocks down on eBay these days.

Keep rambling. I'll post another response to more of your previous ramble right I after I post this one.

MB
 

Photo Engineer

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Well, Acco, the ramble had some errors in it.

Kodak did not close plants that were fully functional. Rather, declining sales of film caused functioning plants to stand idle. Those that tried to remain operational began to see a fall in quality due to the severe control problems they ran into. At the same time, Kodak did plan on making Kodachrome a boutique product supported by the minilab that they designed for the table top. It failed. Read the manuals to see how many rolls per day are needed to keep it functioning properly.

So, even by trying to do what you suggest, Kodak found it failed just as overall film sales are failing today in every product line. Kodak is not closing independant plants that do E6 or C41, but they are going out of business nevertheless. It is the same story. No business, no plant!

PE
 
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michaelbsc

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Kodachrome's utility has changed: not from common use to obsolescence, but from common use to boutique. Planned and managed accordingly, a boutique product can and does demonstrate financial viability. Profit may not be on a grand scale like one point in the past, but a profitable product is a profitable product.

...

In the oeuvre of film products, Kodak would benefit to assume an agency of consultancy to facilitate small labs with the practical know-how to accommodate boutique processing of film like Kodachrome. Kodak's many expired patents may be open to all, but without past experience to achieve consistency in processing, the independent lab's knowledgebase is an impediment.

Enter Kodak's role as a paid consultant (think of IBM now) to advise and facilitate managing this obstacle. Kodak itself only provides its aggregated research knowledge and techniques for other parties who handle the rest on their own. In this sense, Kodak operates the way an open-source software company provides tailored support for customers who use their product: the raw knowledge/resource is openly available for anyone who wants to DIY it, but the know-how is a value-added service provided for a nominal fee to help overcome (or just skip) that steep learning curve. Knowledge here is the product. I don't know of Kodak using this business model.

...

So like, there. It's a new way of doing old things, but those old things are still wanted by consumers, both old and -- if cards are played smartly -- new. Find a way to both promote and advocate for it while making money. As infrastructure improves, it also offers an avenue for renewed demand for a boutique master roll on a slightly more frequent basis. Kodak could even work with a third party interested in producing the complicated film elsewhere, using its consultancy role to facilitate that process, and thus unloading this manufacturing overhead to outside its walls.

I've been telling people for years that the whole film industry is becoming a boutique industry. (For that matter, the whole manufacturing world is becoming boutique, but that's a story for a different website.)

Just look at the B&W world. In 1960 many of the film competitors had to be process compatible with Verichrome Pan or die. Well, many of them died, but the remaining film is very much a boutique world. And it's frankly doing OK.

I think the concept of how Kodak can move from the monolith for Kodachrome into the role of consultancy like IBM did in the computer world, as you have pointed out, is an extremely important piece of insight.

Kodak, are you listening?

MB
 

Pupfish

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Another obscure issue (no secret but somehow forgotten in the intervening years) is that Kodachrome processing is not very green. This was incentive enough for Kodak to exit/outsource that part of the business many years ago. It's probably why Dwayne's is located in Kansas; had everything to do with why processing K14 within the state of CA was terminated.
 

Admbws

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It's sad to see so many people dancing on Kodachrome's grave before it's even dead. It's also sad to see so many people who otherwise love Kodachrome holding a bedside candle-lit vigil as if its passing was an inevitability. It's truly sad to see so few constructive ideas in response to the OP's question.

I have never shot a roll of Kodachrome in my life (though I am tempted now in order to spite the grave-dancers) so I know nothing about that from a technical point of view. Reading through the existing threads, I understand that K25 and K200 died in part due to technical difficulties around keeping volumes of film stock in storage for extended periods of time. Kodachrome 64 has more going for it in this respect.

When the OP asked, "How to nudge Kodachrome back into the consumers eye?" I assume he actually meant, "How can we expand the market and increase sales to nudge Kodachrome above the threshold of profitability?"

Earlier in the thread I identified specific sections of the potential market who may be responsive to a targetted advertising campaign. To the older generation, nostalgia is a powerful emotion in a Western society that has lost all sense of idealism and fulfillment, while youngsters - young photographers and students - are more taken with fads and fashion: just look at the holga/diana/xpro fad on sites like Flickr!

Mind you, Joe Average couldn't care less about Kodachrome. To them, Kodachrome was just a means to an end. The pros have also been lost for the same reason: any pro will tell you how he chucked out his "old film gear" in favour of the "cost and convenience" of digital.

But let us assume for the moment that current sales volumes are only just barely sustainable. Optimistic figures bandied about range between about 20,000 and 30,000 rolls a year. That works out only around 50-80 rolls shot, worldwide, every day! That's terrible!

Based on those figures, a reasonable estimate is that there may be only a couple of thousand, or a few thousand photographers, worldwide, that shoot Kodachrome on a regular basis.

With a market already so small, it's not entirely impossible to envisage a severalfold increase in take-up, with an associated increase in sales and processing volumes, from even a moderately successful targetted marketing campaign.
 
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michaelbsc

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Well, Acco, the ramble had some errors in it.
At the same time, Kodak did plan on making Kodachrome a boutique product supported by the minilab that they designed for the table top. It failed. Read the manuals to see how many rolls per day are needed to keep it functioning properly.
PE

I do think there's an important point that the new paradigm of printing from the kiosk, which Kodak pioneered so far as I can tell, is a new enough variable in this equation that it bears re-examining.

Obviously I'm not talking about spending my money, and Kodak has already spent theirs.

But how do you put the idea, with the new paradigm, in front of consumers? One person has already pointed out a fact that I personally didn't know, i.e. that you can buy Kodachrome through Amazon. Maybe I'm a Luddite, but that was lost on me. So at least "availability" isn't as restricted as I thought. And if one *COULD* get instructions on how to send it through Wal-mart, at least in North America there's certainly no shortage of Wal-marts.

MB
 

railwayman3

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^^^^admbws

An interesting post, thanks.

I find it hard to get my brain around the low figures which your calculations suggest.....
My own photography is largely confined to weekends and holidays at the moment , but we plan to take a "special" holiday next year to celebrate a family anniversary. If I use Kodachrome and shoot 5 rolls each day for the week (more than I would normally, but not impossible, in view of the special location and circumstances), that would mean that I'd used one-tenth of the whole world consumption of Kodachrome for that week. :confused: Quite a thought, if true!
 

Photo Engineer

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At one master roll per year, weekly consumption would be about 500 rolls world wide. That is pretty low. But, the figures so far seem to support something like this being the case. Considering the underwhelming response to the survey, this is probably a reasonable figure. In fact, I'm beginning to suspect that Kodachrome is a loss leader in Kodak's product lineup that they are subsidizing from other profits. If that guess (and it is strictly a guess on my part) then the existance of Kodachrome is even more tenuous that we can imagine.

If we cannot get the 20,000+ APUG members to rally to any greater extent to this, then it is a lost cause!

PE
 

lns

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At one master roll per year, weekly consumption would be about 500 rolls world wide. That is pretty low. But, the figures so far seem to support something like this being the case. Considering the underwhelming response to the survey, this is probably a reasonable figure. In fact, I'm beginning to suspect that Kodachrome is a loss leader in Kodak's product lineup that they are subsidizing from other profits. If that guess (and it is strictly a guess on my part) then the existance of Kodachrome is even more tenuous that we can imagine.

If we cannot get the 20,000+ APUG members to rally to any greater extent to this, then it is a lost cause!

PE

I agree with this -- the numbers tell their own story.

If APUG members want to take a roll in reviving Kodachrome, or at least publicizing it, I think we should start here. Start with a target market of film enthusiasts.

How about a thread to post your Kodachrome shots?

How about a thread linking to characteristic or interesting Kodachrome shots found elsewhere?

Personally, I would tell people to look at Alex Webb's recent book Istanbul. I'm sure some of his work is on the Magnum website as well. Fantastic color. Shot on Kodachrome, as far as I can tell.

For me, the reason I don't use the film is that it's limited to ISO 64 and it's only available for the 35mm format. I would have preferred the 200 speed version. Or the 120 format. Nonetheless, inspired by this thread, I just ordered 6 rolls from B&H. However long it remains, whatever the future brings, I'm going to see what I can do with this film today. What else can any of us do? I say kudos to Kodak for keeping it around as long as it has, in the face of a shrinking market.

-Laura
 

railwayman3

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^^^PE

On 25,000 films a year, I can't see Kodak making anyprofit.

A K-64 in the UK costs the equivalent of about $15 process-paid, with tax, so the retailer gets about $12.75 net of sales tax. Take out their profit, and distribution costs from US to UK, the amount Kodak has to pay to Dwaynes for processing ($3-4 "wholesale" maybe?), transport and handling from Switzerland to Kanzas, return post Switzerland to UK (must be $1-$2 alone), and a return trip to Mexico for slitting and packing.

After all that, anything left over has to cover the manufacture of the master roll, and, as PE described in one of his interesting posts above, that is a complex and costly operation, with probably the extra $$$$ of synthesising special chemicals.

Kodachrome must have been a loss-leader for years. :sad:
 

Photo Engineer

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My budget in 1997, for making a small emulsion run of about 50 - 100 Liters, was about $1000. That excludes washing, chemical sensitization and spectral sensitization. Kodachrome uses 9 emulsions IIRC. Based on the above figures and more that I have, I can estimate pretty closely how much making a master role of film. The picture I come up with for Kodachrome is not pretty!

Solution? Lets every one of us purchase a roll of Kodachrome - just one roll - and expose it and process it. That will be a 20,000+ roll surge in sales that will get Kodak's attention. I guarantee it! Lets set aside a week, say Christmas week, to do this and nail Kodak and Dwaynes with OUR commitment, not moan about THEIR commitment. We have to have one, not them.

PE
 

Admbws

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Well, let's consider some realities now...

Would I be right in imagining that the costs of making the film stock itself could easily be less than paying Dwaynes to maintain a functioning K-14 processing line? I imagined that that was a relatively fixed cost, with old chemicals still having to be replaced whether used or unused.

Is it not possible that Kodak has shifted production to making several master rolls to last the next two or three years or more, a change that favoured production of K64 over the less stable K25 and K200 films?

If that's so, is the current stock the last, but with discontinuance still several years down the line due to low volumes as was the case with Tech Pan?
 

Photo Engineer

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Well, IDK. I do know that K25 was stable but the most difficult to coat, and was the least popular due to ISO rating.

I wanted to add that you can't make huge batches of film and keep them on the shelf for sale at just any old time. It is like meat. It spoils in 2 stages. The first stacge is the date it spoils on the master roll even if carefully kept, and the clock starts ticking the day it is coated.

The second stage clock starts the day it is slit, chopped and packed to be shipped to dealiers. The combination of this clock and the first clock determine the actual expiration date even if the coating was all the same roll. There is a difference in keeping depending on unpackaged and package keeping. Before you ask, I know very little about the details of this.

PE
 
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michaelbsc

michaelbsc

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I agree with this -- the numbers tell their own story.

If APUG members want to take a roll in reviving Kodachrome, or at least publicizing it, I think we should start here. Start with a target market of film enthusiasts.

...

Nonetheless, inspired by this thread, I just ordered 6 rolls from B&H.
-Laura


OK, that's one we've got. Now, we just need a few thousand more.

As I threatened several days ago, I have pulled some of mine out of the freezer and just unloaded a roll from the camera last night that I will drop off this week to be processed. I will plow through the remainder of my brick over the next month and process the remaining 6 rolls.

As I said before, I'll check with the local Photo Express to see if they still have it on their shelf, and if so, I'll buy and process 2 rolls a month from a *LOCAL* guy if I can. If the local guy has gone under, I'll order a brick off the web and process a couple of rolls per month.

Someone mentioned Christmas as a week for everyone to shoot a roll. That's a great idea, but we need steady volume as well as peaks like that. The peaks can establish a pattern of "special occasion" use, but Dwayne's needs baseline volume. I've never run a photo shop like Dwayne's, but I've run a business. Trying to survive on peak activity alone is disastrous. You make a lot of profit on the peaks, but you keep the lights and phone on with your baseline business, not your peaks. Kodak may only make one master roll per year, but Dwayne's has to stay around 12 months out of the year.

Everybody needs to drag out Mom and Dad's, or Aunt Ethel's, or Sis's autoexposure/autofocus P&S, stick batteries in it to make sure it works, and give them one or two rolls of Kodachrome ALONG WITH INSTRUCTIONS about how to get it processed and make PRINTS from the CD at the kiosk.

You have to keep in mind that it isn't the cheerleaders (us) or the concession vendors (the wedding and event pros) that keeps a team like the NY Giants (Kodak) in business. What keeps them in business are the consumers - all those people in the stands buying tickets, hot dogs and drinks. The NY Giants may have won the Superbowl this year, but if the consumers left, they would close up shop next year. We might make a bunch of noise and buy a few extra rolls, but if the consumers don't at least become slightly interested the team won't be playing after a while.

Then somebody who understands the Holga crowd could trying throwing in a few fireballs. I don't really understand them well enough to know where to start with them, but they spend an inordinate amount of money on nothing that makes any sense to me. But it makes sense to them since they clearly vote with their dollars. We may as well try to get them to spend some of it on Kodachrome.

Somebody else come up with ideas and throw them out there, too. Anything that sells even one roll of film helps.

MB
 

Stan160

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Seeing as my local shop increased its stock of Kodachrome from 6 to 8 rolls since I was there last weekend, I thought it was only fitting to relieve them of a few and encourage them to fill the empty space! Incidentally, despite being a high-street pharmacy they also have 110, and a large quantity of Poloroid film in stock.

One roll is in a yellow envelope awaiting posting tomorrow morning, the next is half way through (it had to share the limelight with one of my precious rolls of EIR today, so didn't get finished).

My father is bringing his FED-2 next time he visits. I will be returning to my photographic roots with the FED, Weston Master IV meter, and K64 :smile:

Ian
 

accozzaglia

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Well, Acco, the ramble had some errors in it.

Kodak did not close plants that were fully functional. Rather, declining sales of film caused functioning plants to stand idle. Those that tried to remain operational began to see a fall in quality due to the severe control problems they ran into. At the same time, Kodak did plan on making Kodachrome a boutique product supported by the minilab that they designed for the table top. It failed. Read the manuals to see how many rolls per day are needed to keep it functioning properly.

So, even by trying to do what you suggest, Kodak found it failed just as overall film sales are failing today in every product line. Kodak is not closing independant plants that do E6 or C41, but they are going out of business nevertheless. It is the same story. No business, no plant!

PE

That's all well and good, PE, but the crux of the point I made had less to do with the hard product which your angle boils down to. Nor am I an expert in manufacturing, so on that merit, I defer to your decades of applied experience.

Where we differ is in paradigms. The paradigm you're articulating relates to the hard connection between how a simple R&D/manufacturing (and processing infrastructure) begets sales; when it doesn't succeed, then slash manufacturing and processing infrastructure. Under this model, of course the reason behind the wind-down you explain makes sense.

What this fails to do, unfortunately, is examine the fundamental problems with the basic business model executed by Eastman Kodak for the best of its 20th century lifetime. What worked in the 20th century does not necessarily translate to 21st century modes of consumption, distribution, and operation.

I referenced IBM previously, and this was not an accident. IBM, despite holding fistfuls of technology patents and was diversified in hundreds of product sectors, changed its business model in the previous decade as a way to survive in a different business environment. They became knowledge agents -- consultants -- helping others by using their decades of collective knowledge to advise for a fee to customers who were willing to pay for that knowledge and ongoing support (in effect, a subscription model). IBM's hardware, like Kodak's film, was no longer solitary and central to their raison d'être. Of course IBM still makes certain lines of hardware (and, of course, software solutions), and that which they make still commands a market demand.

But IBM have evolved into a service-based enterprise, and this was the contrasting point I made with Kodak and with the example I described of a lab wanting to start Kodachrome processing on their own. Of course the example was probably limited with its engineering accuracy. That wasn't the central point. What was germane here is the way Kodak in times past played a centralized role in its products, spoking outward with an all-in-one proprietary kit of questionable quality control (whether by user inexperience or quality of the product) to scores of processing labs. They even got dinged -- rightly or wrongly -- for monopoly, for keeping the product and process completely closed. This was their prerogative, and it appeared to work in the 20th century. That closed model, once the market moved on in the last 20 years, not only began to stop working, but now, it's also obsolete.

So take what Kodak has left: patents, current and expired; engineers and R&D people with lifetimes of aggregated knowledge (nigh impossible to merely dump into documentation for some brave, new soul or photo lab to learn on their own); and they have a withering command of the remaining (but enduring) film market against Fuji (with colour) and Ilford (with b/w). Within the last, Kodak have some boutique products whose present potential are being woefully underexploited -- even in, yes, this so-called digital world. Moreover, other companies can and do develop better digital products than Kodak. Kodak is no longer the undisputed industry imaging leader it once was, but on some level, it behaves as if it believes it still is. [n.b., It's also what made Rochester a one-company town (Xerox, incidentally, crept in there while Kodak didn't initially consider them a threat), and not exactly an incubator for spin-off start-up enterprises. This, alas, is another discussion involving Jane Jacobs, urban planning, creative cities, and my own personal experiences of living there a few years ago.]

On the main point: what Kodak does have, however, are the research findings and a collective wisdom upon which it can employ to capitalize in consultancy capacity. By consulting for a fee what they know best, a new business model emerges. An expired patent is, in many senses, as open as open-source software is for IBM.

This isn't a hard product, PE. This is soft services. This is where many companies are taking their operations to not only survive, but also to adapt. Like IBM (and even General Electric), the hard products can continue to be made on a smaller scale, but diversification into soft services is why they're relevant now. IBM realized along the way that having a typewriter or computer in every business office was simply not possible, and certainly not possible to command a monopoly on mainframe architecture. IBM either spun off or phased out what didn't meet their bottom line and concentrated on what remained while introducing something entirely new. And it appears to work.
 
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Photo Engineer

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Kodak is in the soft services if you look at theiir Photo Net and other picture storage and transmission products. The fundamental difference is that they do this in a digital world that most of us are unaware of here on APUG or that we prefer to iignoore.

Do not, please, confuse this with photo.net which has no connection with Kodak. I made the same error.

In any event, I have seen some of Kodak's latest products just a few weeks ago, and they are quite imaginative and fit directly into your description.. Their new products help real estate, travel and honeymoon agencies produce innovative products for their various customers or potential customers. Those are just a few of the soft services that they are currently delivering.

Kodachrome is a hard service and a hard sell. Look at the survey above and look at the low response when compared to this membership. If we cannot do better on APUG, then who is going to do it. As I said before, it is not Kodak's interest in the product that must be proven, it is ours!

Now, on to IBM and the Thinkpad to take one example. That was spun off and is now in the hands of a Chinese manufacturer. Kodak began the same thing, but brought operations back to the US due to quality issues. But, at the same time, their digital Kiosk business is doing very well in China. A soft service again, and a potential spinoff unspun due to the desire for high quality AFAIK.

Hope this helps you out. I know where you are coming from, but I don't think you realize the extent of what Kodak is doing in just the types of soft services you mention.

PE
 

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I just got back from shooting Fall scenes all day, some 70 miles of 4WD roads alone, 16 rolls of Kodachrome including 4 KM-25.

I think I need to be *CRYSTAL* clear here on why I created the Kodachrome Project web site. I am not trying to steal people away from APUG, I am trying to create what will be one of the best websites for all things Kodachrome there is. This is out of MY pocket people, I have no advertisers.

I am working on adding a gallery, t-shirts for sale and expand the list of major sections.

SO why is it that it is not even freaking MENTIONED in this thread by any one but ME? WTF!!!!!!?

Is it not good enough for you?
I am kind of pissed about this people, I AM TRYING TO HELP SHAPE THE FUTURE OF KODACHROME, NOT MY POCKETS!

Freestyle and B&H are going to have banner links on the forum page, no money involved, I want people to get the Kodachrome they need.

I busted my ASS today getting incredible shots. I was rained on, snowed on, got muddy moving rocks out of the way of my skid plate. I was in the zone for hours today. I shoot Kodachrome PROFESSIONALLY, that is why I take this seriously!

The traffic on the Kodachrome Project site is really taking off. When you do a search using the word "Kodachrome" my site comes up on the very first page out of 100,000 results EVERY time!

I love this site, but it can't do it all. Kodachrome deserves it's own site, PERIOD!

So what are you waiting for? Christmas of 2100? Are you just going to keep grinding and grinding the minutia or are you going to shoot this film?

And I mean REALLY shoot it, let it elevate your skills, go BIG!

Sorry if this sounds abrasive, but I worked my ass off today to shoot great Kodachrome, I am very tired. To come here and see people talking about this place as if it is the only way to discuss, buy, sell or do a survey on Kodachrome really ticked me off.
 

Ralph Javins

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Good morning;

When I started really using a camera, the two standard "best" films for images were KM-25 and FX-32; Kodachrome-25 and Panatomic-X-32. That was what we used for testing, for calibrating, for determining accuracy. Now both of them are gone.

Why do I want an antiquated obsolete slow film? Just for the reasons listed above. With this kind of film, I can go out into a sunny day (when we have them), and take fairly repeatable photographs of a subject or a target, with the shutter speeds that are in cameras obtainable by normal photographers. The results I get are a good indication of the quality of the camera shutter and the lens combination I am testing. As far as I am concerned, having a camera tester and lens testing equipment is nice (and I do have them), but the final truth is still "running a roll of film through the camera." With the high speed films so commonly available now, I cannot run the shutter speed up high enough to keep the exposure value at a constant level without going to a neutral density filter or some other light altering method as I open up the lens. This adds a variable I would prefer to avoid.

OK, that is my main justification for feeling violated that my main testing method I have used for years has been trashed.

Now to address the things that are less easy to quantify. There are times when I liked the supersaturated look of Kodachrome images on a lenticular screen. I live in Latte Land out here in the Pacific Northwest. We have clouds and rain out here. This is the only area in the United States where a lady can go into the swimsuit section of any of the major department stores, and purchase a bikini made of Goretex. There are weeks when we do not see direct sunlight. Yes, Kodachrome did help remind us of what the region could look like on a summer day.

While I do have some KM-25 in the refrigerator now, I will begin to increase the usage and repurchase rate. If it turns out that all I have done is to bring the eventual demise closer even faster, OK. I will have tried to do something.
 

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In a little over 3 days, B&H has sold over 400 rolls of Kodachrome.
I'm going to bed, I am up at 4:30 AM again for a 16 hour Kodachrome session...
 

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Go here: (there was a url link here which no longer exists)

Just because I can see the future and am going to eventually adopt Digital doesn't mean that I still can't use analog methods. Up until this point in time analog (Kodachome with Leica M and Nikon SLR for me) have proved superior to Digital. But that is going to rapidly change. When film is no longer manufactured or commercially viable, I will be ready.
What are you going to do for the future?-Dick

Whatever I do when film is no longer available, I won't be posting it on APUG.
 
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michaelbsc

michaelbsc

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Good morning;
When I started really using a camera, the two standard "best" films for images were KM-25 and FX-32; Kodachrome-25 and Panatomic-X-32. That was what we used for testing, for calibrating, for determining accuracy. Now both of them are gone.

As someone mentioned earlier, PE I believe, we can't fault Kodak for failing to show a commitment to us. Their commitment, rightly so, is to their shareholders - the people who risk their capital and own the company, and who demand the company make a profit. The commitment has to come from *US* instead of them.

Companies live or die by meeting the needs/demands of the consumers, and the consumer market for Kodachrome has dwindled but not died. As PKM-25 says, use it or lose it.

I and a couple of others have noted that the paradigm for consumer pictures has changed in a way that may very well be advantageous to Kodachrome, specifically the consumer no longer needs to care that they don't get physical pictures from the transparencies because most consumers care about the CD, which is easy to get from the transparencies. In effect, the digital revolution has leveled the playing field for this particular analog technology by removing one of the barriers.

But somebody has to bang the gong to tell the world. So I ask again, how do we nudge Kodachrome back into the consumer's eye? Mom and Pop consumer are *NOT* going to come looking for Kodachrome; we have to take it to them.

(Hell, Mom and Pop consumer don't come anywhere looking for anything; the majority of the world is adrift if you ask me, but that's a discussion for a political website.)
 

mabman

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It's funny - the previously mentioned article was mentioned on a local photo group's forum, there was a brief discussion, and now a number of us are planning on doing a Kodachrome shoot to capture the fall colours.

Many of these are people who have never used Kodachrome, and some haven't touched a film camera for some time.

The local cost of sending away a roll for processing is approx. $13 including taxes, so for me it isn't practical to shoot all my colour on K-64, but once in a while it's a nice change (locally the Wal-Marts seem to have gotten rid of their send-away service entirely, so that's not an option, if it ever was in Canada). A secondary factor is the slow speed, but mostly it's a cost issue for me.
 
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michaelbsc

michaelbsc

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The local cost of sending away a roll for processing is approx. $13 including taxes, so for me it isn't practical to shoot all my colour on K-64, but once in a while it's a nice change


BINGO!! Like I said earlier, it's a "special occasion" film for most. For comparison 95% or my shooting is B&W. (But I'm not about to start this song and dance asking for Verichrome Pan.)

If there were few hundred people around the globe on any given day shooting one or two rolls of Kodachrome for that "special occasion" and peaks in usage at time like Mother's day, high school proms and graduations, religious holidays where families gather, etc. then the demand for Kodachrome would most likely triple what it is now.

OK, triple what it is now isn't exactly storming the market, but it's not chump change either.
 
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