Dear David,
I'll agree on two points. First, a quick-and-dirty comparison before you shoot film is indeed a good idea. Second, a sheet of grey card is indeed a useful neutral target -- but no more useful than any other neutral target such as a sheet of white paper, or indeed a field of grass, though coloured targets should be treated with caution because meter cells respond differently to different colours. An old sensitometrists' trick (which I leaned from my frends at Ilford) is to put the test target well out of focus in order to ensure an absolutely even field of illumination.
Second, 18 per cent is NOT the reflectivity of an 'average' scene. This is a widespread myth which I believed myself until a few years ago, and I must confess to my shame that it is propagated in some of my early books -- the ones from before the days when drafts were read through as a matter of course by Mike Gristwood, long-time member of the ISO standards committee.
Kodak's original work in the 1930s indicated that the overall reflectivity of an average outdoor scene is 12 to 14 per cent (indoors, all bets are off). An 18 per cent grey card is a Munsell mid-tone, i.e. the card that most people will pick out as a mid-tone when shown a range of cards from as back as possible to as white as possible.
It has acquired some sort of totemic status because of its adoption by Ansel Adams, but its relevance to metering is slight, as no speed criterion ever has been based on a mid-tone. Speeds for negative materials are based on shadow detail, while speeds for transparencies are keyed to the highlights.
Kodak first sold grey cards for use in determining exposure in studio colour photography only, in the days when incident light meters were rare but reflected-light meters were relatively common, at least among professionals. If I recall aright (I lost the instructions for my grey card some decades ago) the card was supposed to be angled between the subject-camera axis and the subject-key light axis, at which point the question of how much light it reflects becomes quite interesting. I suppose it it pretty much governed by Snell's law. Before they sold grey cards, they recommended the use of a Kodak yellow film packet (in my 1941 Kodak Dataguide, for example).
There's one free module on ISO speeds (including history) in the Photo School at
www.rogerandfrances.com, and another on why grey cards are of limited usefulness.
Cheers,
R.